Trouble Extending My Reach Outside of Local State

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I recently launched a new unique hat company ( in June of this year and have been able to get 2-3K vistors to my store each month but it's mostly only people locally in my state of Utah. I've had a few sales here and there from other states but can't seem to get my company reach any farther than Utah. I've mainly only used Facebook and Instagram for marketing. Facebook has been completely unsuccessful for me. What am I doing wrong?