I will be paying a site for leaderboard GIF advertsing that does not involve a Google adword campaign. It's money in exchnge for the leaderboard advertising.
How can I be certiain my leaderboard is indeed appearing on the site, and how often?
Is there a site or monitoring tool for this?
Google's info appears to be all written in the context of a Google ad campaign.
Cheers - James
Outside of trusting their own statistics, you could track traffic from their domain.
I presume your banner is just about attracting traffic to your website, so your own stats can tell you if they are a good at making you money, and create a possitive Return On Investment (ROI).
Alex here, from the Shopify team.
There are a few methods available for checking whether your banner is live and doing well.
If you're currently using the Shopify plan (our middle tier plan formerly known as the Professional Plan) you have access to Reports in which case you can take a look at the Visitor by Referrer Report to see which visitors are being redirected from your banner ad.
If you don't have access to Reports in your Shopify Admin, you can still use Google Analytics to track behaviour on your storefront and glean insights about who's visiting your website from where. We have some guide on Setting up Google Analytics for Shopify.
Depending on your media buy agreement, the website may be expected to provide you with statistics to track the success of your banner. If your contract outlines that your ad is must be displayed a certain number of times a day, it's likely that they can provide proof of this.
Then of course there's always good old fashioned checking in on your banners yourself. You can always visit the website to ensure your ad is showing. If you do this, you probably want to use a private or incognito window in your web browser so that you're always viewing the website as if it were you first visit.
I hope this helps to provide a few ideas. If you have any additional questions feel free to reach out to our Support team anytime, and I certainly don't think it would hurt to reach out to the agency or individual you purchased the ad space from.