Website monitoring for ecommerce stores

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My husband is launching out a website monitoring service in a couple weeks.We are building our service focusing on ecommerce store owners since a couple minutes of down time can be a big loss of revenue during peak hours. I would like to ask what would be the best way for us to reach out to store owners? And what features that you would like to a web monitoring service to have? Any suggestions would be greatly appreciated!

 

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