I began to use Google Analytics to understand the traffic. I was advised to measure conversions with goals (The current conversion rate is 0.16%). I feel new e-commerce stores like mine should have a set of KPIs, slightly different from established companies.
What were you focused on when reviewing Google analytics?
thank you for answering my questions.
Solved! Go to the solution
This is an accepted solution.
Your KPI is store sales and revenue in the end. Your conversion rate may be 0.16% now but your goal should be to improve that and learn how to convert more traffic. I worked on a Canadian yarn client a few years ago and it's a competitive field. I think you need to figure out if your store is selling yarn or selling clothes made of yarn. Right now it's a bit all over the place. You can still sell both but I think it needs to be presented in a clean and more organized way on your homepage. Little things like making sure all your product images are the same size go a long way to showing off a consistent and professional brand.