My name is Mike Anderson. I'm a brand asistance @ DRT
I started a Shopify website as a side project 1 month ago. I am really new to Shopify and digital marketing also. I just want to ask what MARKETING apps, you think, are necessary for all Shopify store?
All opinions are highly appreciated. Thanks so much for your help
As you ask about digital marketing also, I would like to share some of my opinions. For me, a digital marketer, there are 3 things that I really care about:
I have to work with landing pages (creating, pulling traffic, testing & tracking) for every single campaign. That why I choose PageFly - Page Builder as a must-have app for a digital marketer like me. The reason is that:
Hope this really helps ;)
Ad/Email marketing can be tricky if you don't niche down your customer segments. You can easily burn your pockets if the ads are not targeting your customer audience. If you already have customer emails (or) leads i would suggest to try out this app(there's a free credit on it) to get your customer interests https://apps.shopify.com/customer-insights. Once you know your customer interests then you can segment them appropriately on Ad/Email campaigns or send them correct set of emails. This can help you to target similar audience too.
Here is a must have marketing app for Shopify stores Orangetwig
It automates your social media marketing for you i.e Designs your social media posts and posts them across all the social media channels for you. Thus, your brand stays kicking and alive, and visible to your fans and followers without any effort from you.
Also, it's CHEAP! Use at only $10/month, after a FREE trial. Imagine how much you'd spend on a freelance designer or social media specialist for the same work to get done.
How OrangeTwig helps:
First off, it covers all social media channels - Twitter, Fb, Instagram, Pinterest, Tumblr.
Next, it lets you set a posting schedule, like 2 posts daily across all channels for a month.
What's unique is - It places your products in designs you choose to make your social media posts eye-catching.
Messaging - You can add CTAs like "Buy Now" and "Shop Till You Drop" to your social media posts to drive conversions.
It helps you create occasion based posts, like for Valentine's Day, Mother's Day etc
It helps you schedule and push sales, and Daily Deals like 5% Off on a different product daily. Shopify itself does not allow you to do this.
If you do not want to offer sales, it helps you make and schedule engagement posts like "Tag a Friend Who'll Rock This Dress <insert dress image>", and "Quote of the Day".
Make posts like this for your store :
Try it for FREE now: Orangetwig
Try the app from our team called PageFly page builder app. It has been approved by last week and we got the first 5 stars review from the Shopify merchant. If you're looking for the stable app that allows you to build landing pages for the promotion campaigns of your clients, just take a look at PageFly.
This product perfectly matches the Shopify agency or Shopify experts like you.
If you're looking for a way to drive quality traffic to your store for free, check out the free Ads Exchange app - https://apps.shopify.com/ads
Free Trust Seals with Reviews Generation to increase conversions - https://apps.shopify.com/trust
Free Conversion Checkout Timer - https://apps.shopify.com/conversion
I'd say Pollen (https://apps.shopify.com/poln) is definitely a must have for Shopify stores. It allows you to setup prospecting and retargeting ads for Facebook (+FB networks) pretty quickly and makes advertising simple and easy.
Nathan, I'd love to have you beta test our forthcoming retargeting feature. Some limited tests have shown it outperform AdRoll, but I'd love an opinion from another AdRoll customer. Please let me know if you would be interested.