Hi Bob, nice sharing.
Can i ask some questions so i can learn from you?
+ you said about narrow it down to the smallest possible audience.. so, do you mean that we must find products only suitable for those smallest group of audiences?
+about the story of the store, do you need to get involved in your niche? i mean, if you target the wakeboarders, do you need to be one of them? the wakeboarders? do what they do? if so, is that mean we should do niche where we've been involved with? i means as a hobby?
+you mention about Provide Value, you mention about video introducing tricks. is that video must an original made? or is it ok to just share some video from you tube channel? i mean i act sort like a curator...?
Thanks for your time and i hope i can hear from you,
Long and interesting dicussion here. Before to share own experience I'd like to emphasize on the fact that it matters to understand and setup Ecommerce Analytics. Thanks to Shopify with releasing the guideline "Ecommerce Analytics for Beginners".
As for the channels that worked for me in the past and software industry:
I've never had too much luck with both Facebook or Google Adwords ads.
As things stand, for marketing, an absolute must-have is Instagram. As compared to Facebook, it’s much easier to grow on and can be phenomenal in driving traffic to your website.
All you have to do is keep a laser focus on content and hashtags. You cannot and I mean absolutely cannot post just your product photos. There should be some coherent theme in your account. BUT the good news is that once you’ve decided what kind of theme you want to go with, it’s super easy. For actionable tips on how to develop a theme on Instagram, check out these articles:
I mentioned hashtags - without hashtags, people won’t get to know of your posts. But don’t include spammy hashtags either. Research which hashtags are appropriate for your niche and use them. This can take up a lot of time. And that’s why you should use OrangeTwig’s hashtag research tool. It’s unbelievably easy to use and you can get a list of related and trending hashtags at the click of a button. Learn more about the tool here: Hashtag Research
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With hashtags and content you’ll be able to grow your followers, but eventually for these followers to convert into traffic and sales, you need to make your Instagram posts clickable. As you know, Instagram allows just one clickable link - in the bio. If a potential buyers likes one of your products on Instagram, she’ll first have to go to your website and then look for that product there. NO instant gratification. Often, this leads to lost sales.
I hope this helps :)
Great post! Thanks for the discussion.
My #1 marketing must have is using email and Facebook together for maximum impact. You can use those two channels together to generate incredible results.
Paid, search and email channels don’t have to compete against each other for sales, customers and attributions. If you really want to do what’s best for your business, integrate all these channels together strategically.
Using your email service provider (Mail Chimp, Klaviyo, etc) look into segmentation and audience syncing capabilities.
Anyway, we blogged about this today is you want to learn more: https://bit.ly/2NYyQeN
Hope that helps! Good luck guys.
I'm at the point where I have about half of my products loaded and I need to switch gears and start focusing on marketing . What works best for you ?
Top 3 is all I'm looking for . I would like to master those first then add more after that .
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