SEO (well tagged and linked web system for your site-internal and external)
EMAIL Lists (keep email lists of anyone and everyone who has purchased and expressed interest)
BLOG (blog 3 times a week using 10 main keywords that link to your site and specific product
Thats aboout it :) Hope this helps!
You can't use ADWORDS effectively until you rank pretty high for at least 10-15 strong keywords---
Otherwise, it's just a WASTE of money because if you're new and have not ranked for any keywords---you won't get any traffic and if you do--you'll pay more than $4-$6 a click for every single one....
how competitive is your market or niche?
I wouldn't think it was beauty, makeup or skincare...?
cool site-----Yes---with YOUR niche---you CAN do that----I was referring to high traffic--high competition items and keywords----like BEAUTY----FASHION----SHOES---JEWELRY---almost impossible to break through without 10000 hours of organic seo. ♥
Ad Words Express is different than ad words. They help you with the key words, -- the customer service is great - you set a monthly budget and then you tweak the key words as you go along. I increased my monthly budget from 300-450 /month because it was so successful. I had faith in the bidding for posts model because it worked for me on Amazon.