Hi, i recently launched my site which i have been working for almost a month now. I applied most of what i have learned from reading forums, ebooks. i have recently put on a FB/IG ad and would not rely on it yet as it is still too early but so far the visit is slow from the ads.
If you come across my site mykeister.com , what would make you buy from site?
Any feedback on what im lacking, what i need to do to improve the "Trust factor" or anything that would increase my traffic would be highly appreciated! Thank you in advance.
Happy to lend my insight here. I don't like the immediate subscription to your newsletter/mailing list request that I get right away. I understand it's par-for-the-course nowadays, but it feels desperate and --- very importantly --- why would I sign up for something within 5 seconds of being on a site for the first time? If you absolutely must have this sort of pop-up, 30 seconds minimum is my recommendation.
I actually really like your product selection. I also like the theme of your shop -- basically everything you sell "fits" as part of the whole. So probably the most important thing about your shop -- what you are selling -- is terrific!
What would I like to see? Well, for one, I'm not the biggest fan of your "About" page. The white text does not appear legible over the background image. It's a cool image, but the focus of this page is to welcome the customer. It's not highly welcoming -- try a simple white background with a picture of you or your team! I think this will go a long way towards building trust -- I already like your phone number and your address being listed, as well as your domain-specific email address. I have a great deal of faith that you're a "real" store, and I think with a properly executed "About" page, things would be even better.
Also. I'd recommend putting the "About Us" page on the menu bar at the top of the site. Make it sing, and make it prominent.
I will say that your on-page SEO is not necessarily where it ought to be. For instance, when I click "Women's Collection", the page title is "Women's Collection - mykeister". It's going to be awfully hard to rank with this. Even your home page has a page title of "MyKeister Bags - mykeister". Why not change it to something succinct, but that also has keywords that will be useful?
For the homepage, something like: "MyKeister | Bags, Backpacks, Soulder Bags at Discount Prices"
And you can get slightly more specific on the other individual pages. Hopefully this helps! Good luck out there!
Couple things to consider doing:
Free Trust Seals with Reviews Generation to increase conversions - https://apps.shopify.com/trust
Free Ads Exchange - https://apps.shopify.com/ads
Free Conversion Checkout Timer - https://apps.shopify.com/conversion
I tried posting this already, sorry if it double posts.
Your page is VERY slow to load. It seems the issue is with a review app. reviews.appiversalapps.com seems to be the slow loader upon initial visit. I had it lock up my web browser twice as well, which if I were a customer would be a reason to shop elsewhere.
I actually just posted about this here:
I think you're doing awesome. You have a pop-up at the bottom left of your screen every 3-5 seconds saying someone just bought something.
If that isn't true, then personally I think those pop-ups do more to hurt a site than help, as it is clearly a script trying to promise legitimacy by misleading the buyer as to your actual sales. I also find it to be annoying to have something pop-up whenever I'm looking at something, and think to a degree we've all become conditioned to look at popups...it takes you away from the product one might be looking at.
It is a very attractive site. There just isn't anything there that I need.
I think your site looks amazing. I would even like to know which theme you are using. The product photography is dope too :)
On to your question, here are a few things I have noticed on your site that don't exactly make me feel great:
About the traffic part, from experience, I have realized that no matter how long you spend fiddling on your website, installing new apps, changing colour schemes...etc you will never get the traffic you expect if you don't put yourself out there. Apart from social media ads, make sure you are offering excellent customer service, timely responses to inquiries and treating your customers well. Furthermore, surprise them with thank you cards inside their shipping boxes and always find out how they feel about the product. That extra personalization will go along way in getting referral marketing.
In addition, write a few blog posts. Perhaps once a month. Share them with your target audience, post on WhatsApp and facebook groups and offer them content worth reading. You could also capture their email addresses with strategic popups when they are reading your blogs and entice them to buy products by using Shopify's buy button on your blog posts.
I hope things improve for you.
Like your products -
Your customer reviews did not seem legit to me as there were no actual comments (or very few) and they were created so close together. That is a trun off for me for sure....important that people see reviews as coming from actual customers...especially if they are shopping a site for the first time.