on-page SEO includes more than titles and meta descriptions. There is a number of other factors which have an impact on the quality of on-page SEO such as:
Let me know if you need more detailed information about on-page SEO.
What everyone has said is very accurate. The keys to onpage SEO are having your keyword phrases in the page, in all of the important spots mentioned. Also it is very important not to repeat keyword phrases too many times, as this will cause your page to be filtered out of the serps for that keyword phrase. Also you must have an adequate amount of unique text on the page, or again it will be filtered out. I recommend 300 words minimum for an e-commerce page, 600-1000 words is better.
I like think of SEO something like this (non-exhaustive) venn diagram.
Ideally you want to have everything firing on full cylinders to get that sweet spot in the middle.
If you are new to SEO and really want to learn about it, I think this article: An A-Z Ecommerce SEO Guide to Increase Organic Traffic Growth would be useful for you as well as beginners.
Hope it helps!
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Onpage SEO refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Onpage have many factors.
Keyword in the title tag. The title meta tag is one of the strongest relevancy signals for a search engine.
Keyword in meta description tag.
Keyword in H1 tag.
Using keywords in the pages copy.
The length of the content.
These are a few crucial factors of on-page SEO. If you want professional service, I recommend an agency name Brands Design. I recently availed their services and got desired results. Besides, their pricing is quite reasonable.