What is your Abandoned Cart Rate?

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Tourist
67 0 1

A high Checkout Abandonment Rate is an indicator that you need to improve your checkout process. But what is a good checkout abandonment rate in ecommerce?

As in our earlier benchmarks, we analyzed Compass’ growing dataset of over $13B in ecommerce transactions. We found that the average checkout abandonment rate in e-commerce was at 25%. If you have a rate of 13% or lower, you’re among the industry’s top performers.

How does your compare?

Read more here: http://blog.compass.co/ecommerce-checkout-abandonment-rate/

Ramon Bez
Content Marketing & Growth at Compass
The #1 Reporting App in Shopify
https://apps.shopify.com/compass

PS: I just wrote, in partnership with Shopify, a guide on how to use data analytics to grow your store. I think it will be useful to you: http://report.compass.co/ecommerce-analytics-guide/ 

Ramon Bez Content Marketing & Growth at Compass.co Compass The #1 Reporting App in Shopify https://apps.shopify.com/compass
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Excursionist
17 0 2

Do we have any stats anywhere which breaks down this abandoned cart reasons?  Is it price? my layout? my checkout process? What contributes the most to shopping cart abandonment? 

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Explorer
50 1 11
I checked for the first 6 days of april of my store:
Add to cart 115 (13,68%)
Proceed to checkout 39 (4,27%)
Conversions 22 (1,71%)

I read almost every blog or post regarding conversion rate optimisation and applied their tips and tricks..

Next i am going to e-mail every abandoned checkout and just question them why they didnt complete payment.. If I find out something specific i will let you know :)
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Pathfinder
85 4 30

Would even take this one step further and say if you're hitting only 25% abandonment, you're doing great if you're a new store!  In general, have seen the following steps be useful for creating checkout experiences that convert:

- Make sure there are no technical errors in your checkout process (happens more often than you'd think)

- Simplify your forms as much as possible

- Make sure you have clear CTAs between steps if you're not using a single page checkout

- If you're using a multi page checkout, make sure you have your conversion tracking set up to measure each stage of the funnel so you can see where users drop off (helps you identify places to improve)

 

Tired of having high traffic but no sales?
Learn how to increase your conversion rate with this Step by Step Guide
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