I am an SEO app developer. Recently, I am trying to see how I can give more insight to merchants besides doing on-page SEO optimization. Do you look at your google analytics search console & Shopify analytics?
What KPI do you track and optimize? Can data approach give you the advantage to improve your store?
Traffic is the most important metric because it enables everything that comes after it: engagement and conversion, Your SERP ranking, Time spent on-site Pages per visit Returning visitors, Social sharing, Clicks from Social Platforms these metrics are giving more insight. I came across this wonderful blog https://neilpatel.com/blog/. This blog is all about the Most Important Metrics to Track Your Content’s Success. It really helps you.