I know a lot of people use MailChimp - it's easy to connect to Shopify and easy to get campaigns up and running. But I'm curious to know what people think about it and how many are using some of the more advanced features like automation. Some of the questions I have are:
I'd love to hear about your Mailchimp experience!
I use it - we were set up before I started with the company. If I had a choice I probably would have gone with Klaviyo - more expensive but better automation. We have recover cart set up which does work well, and automated sequences that go out after a subscriber joins our newsletter. I would like to have a multiple email follow sequence- but not sure where to set it up.