What should I do now?

Rahul13
New Member
9 0 0

Hi guys so i launched my store about a month ago over here selling unique wooden and organic phone cases, but nothing has worked so far. I've done instagram, FB, FB ads, Pinterest and even a bit of google adwords but nothing has led to a sale. My budget for social media ads has been $30 but without any real results, do I need to spend more? I've reached out to a couple of influencers but most of their rates are too expensive. I'm a little stuck. All the people that have visited my website don't really engage with the site and I'm not sure how to fix that. I've got good images and style so are there any suggestions as to where I should go from here?

Cheers!

 

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Malvika
Excursionist
10 0 4

Hi,

Observations about your store: There are no links to your social profiles. Instagram icon is there but does not go to your Instagram. When I reached your Instagram page on my own, wow... I saw you have 1336 followers. That's not bad for a new store.

I saw your facebook page too. Beautiful photos, mood based product photos. Phone case with coffee beans, rose petals etc. 

My suggestion to you is
1) Tie it all together. Add buttons to your social profiles on your website.

2) Show reviews to build trust, saying "I LOVE this product!" "It shipped so fast". If you have no sales yet, get reviews from anyone (friends/ family) you sold/gave the phone to on your own. Use that, not only on your website but show it in your social media profiles. Share across all social channels. 

3) Engage people. Ask which do you like better? Rose Phone or Coffee Phone? Each at $30. Let them answer. This will build momemtum and interest in your product. Then you can even drop is discount in the picture. 

4) Try a video showing the phone is use, looking cool in someone's hands. And also DROPPING and not breaking. Confirm that this is strong and tough. Normally people get rubber type of phones or other such material for protection. Also in the video I would include someone running their hands on the phone and lines like It's nice to touch nature...

3) Make your facebook and Instagram posts, at least some of them strong in CTA. Like ask people to buy. Just now we are at the point of loving the look and beauty of of your phones. Write - Buy Now! Or 10% off if you buy two. Push some offers, limited times offers like Only this March Get... 

4) Do a campaign for Mother's Day! Perfect time for gifting. These phone cases look like a great gift for mom. You can do this with OrangeTwig app.

5) I dont understand... do your rose phones have real petals in the case? If yes, pls test telling people REAL petals in your phone.

5) Offer your email ID so people can even call and ask you if they have phoe case size confusion, or ask them to ask in fb chat messenger. This may be an inhibitor for people to order phone. Include return policy info. What if the case does not fit! Biggest concern (based on my past advertising experience with similar products). And will it fit my iphone 6 Plus.

6) I felt your video shows the guy cutting grass for really long, watched a lot but never reached the phones at all. Cut maybe.

7) Organic phones can be a tough sell. Because no one is eating these phones which is when organic and pesticide intake really concerns people. Only for their conscience they will buy organic phones. So test organic vs protective. As Tough, As Beautiful. Do tests you are very aware of in fb ads. What are you testing? beauty vs protection? eco friendliness vs glam lifestyle?

8) Test very distinct and layered audiences in fb ads. I think fb ads WILL work for your product, if done right. Like one audience may be People interested in eco friendly/ organic/ green products/ PETA/vegan + People who are into iphones/ are technophiles/ are early tech adopters. This is all one audience. Test male and female separately. You have to really narrow down on the exact audience that works for you. As you sell in Australia, target australia and offer free shipping. Then once you have a good fit, Retargeting via fb ads should drive you a lot of sales.

Another audience can be campers, everyone who likes camping, outdoors etc This is a long shot but who knows if it sticks and they identify with the "Into the Woods" feeling your phone cases have too.

9) If you are saying people who visit your site don't engage with, then you must try a different landing page I recently did this. I cut down the communication and streamlined the funnel. In yuor case show people happy with the phone. Show an offer. Don't treat the landing page as a place where the person explores a lot. Do it like OK sees the phone, understand top promise (organic + protective), sees ltd time offer, sees proof that it is good (a review), sees delivery within 10 days, sees he can return if it doesnt fit and buys. I use instapages to test landing pages.

10) In google ads just set up brand ads. You will have low competition for our own brand name and just now when i search for mistill cases on google it doesn'y show up and that sucks. As the most important people (who know you and are searching for who with high purchase intent) are just now not able to find you.

If you had to take away one thing from this:

  • I have run ads for many brands and seriously you have to have a strong Call To Action.
  • Add some offers, and reviews. 
  • Connect to your social channels.

And here is a app I'd recommend to do a lot of the things you need to do, automatically. It's called OrangeTwig. It will:

  • Promote your phone case on all occasions this summer season - Mother's Day, Father's Day, Memorial Day, 4th July, Xmas in July
  • Post across all the social channels for you according to a frequency you set. So, no logging in, uploading etc for you. It will also cover Pinterest which is a great platform for discovery.
  • It will design all the social posts for you using your current product images from your store.
  • It will push discounts and coupon codes if you have any.
  • It will share reviews and testimonials about your phone.
  • It will ask people Which phone do you like better - Rose or Coffee?

Imagine 400 or 600 posts a month. A person alone could never design all these posts and upload them on each single social channel. Each post will include links back to your store and lead people to it.

OrangeTwig will designs images that look like this:

I think your product is 100% sell-able. So all the best. Yours is a lovely "Let's Make it Work!" challenge :D
Start with OrangeTwig. Let it begin its work for you. It will drive people who already know you/ like you, don't need that much convincing to buy from you.

Be sure to use the Instagram top-performing hashtags OrangeTwig offers to widen your Instagram reach. Watch video here.

And then as it functions do all the other things like fb targeting etc that is actual work.

Hope this helps!

Head of Marketing, Former Ads Specialist
0 Likes
Karan_Jassar
Pathfinder
186 0 31

Hi,

Observations about your store: There are no links to your social profiles. Instagram icon is there but does not go to your Instagram. When I reached your Instagram page on my own, wow... I saw you have 1336 followers. That's not bad for a new store.

I saw your facebook page too. Beautiful photos, mood based product photos. Phone case with coffee beans, rose petals etc. 

My suggestion to you is
1) Tie it all together. Add buttons to your social profiles on your website.

2) Show reviews to build trust, saying "I LOVE this product!" "It shipped so fast". If you have no sales yet, get reviews from anyone (friends/ family) you sold/gave the phone to on your own. Use that, not only on your website but show it in your social media profiles. Share across all social channels. 

3) Engage people. Ask which do you like better? Rose Phone or Coffee Phone? Each at $30. Let them answer. This will build momemtum and interest in your product. Then you can even drop a discount in the comments. 

4) Try a video showing the phone in use, looking cool in someone's hands. And also DROPPING and not breaking. Confirm that this is strong and tough. Normally people get rubber type of phones or other such material for protection. Also in the video I would include someone running their hands on the phone and lines like It's nice to touch nature...

3) Make your facebook and Instagram posts, at least some of them strong in CTA. Like ask people to buy. Just now we are at the point of loving the look and beauty of of your phones. Write - Buy Now! Or 10% off if you buy two. Push some offers, limited times offers like Only this March Get... 

4) Do a campaign for Mother's Day! Perfect time for gifting. These phone cases look like a great gift for mom. You can do this with OrangeTwig app.

5) I dont understand... do your rose phones have real petals in the case? If yes, pls test telling people REAL petals in your phone.

5) Offer your email ID so people can even call and ask you if they have phoe case size confusion, or ask them to ask in fb chat messenger. This may be an inhibitor for people to order phone. Include return policy info. What if the case does not fit! Biggest concern (based on my past advertising experience with similar products). And will it fit my iphone 6 Plus.

6) I felt your video shows the guy cutting grass for really long, watched a lot but never reached the phones at all. Cut maybe.

7) Organic phones can be a tough sell. Because no one is eating these phones which is when organic and pesticide intake really concerns people. Only for their conscience they will buy organic phones. So test organic vs protective. As Tough, As Beautiful. Do tests you are very aware of in fb ads. What are you testing? beauty vs protection? eco friendliness vs glam lifestyle?

8) Test very distinct and layered audiences in fb ads. I think fb ads WILL work for your product, if done right. Like one audience may be People interested in eco friendly/ organic/ green products/ PETA/vegan + People who are into iphones/ are technophiles/ are early tech adopters. This is all one audience. Test male and female separately. You have to really narrow down on the exact audience that works for you. As you sell in Australia, target australia and offer free shipping. Then once you have a good fit, Retargeting via fb ads should drive you a lot of sales.

Another audience can be campers, everyone who likes camping, outdoors etc This is a long shot but who knows if it sticks and they identify with the "Into the Woods" feeling we may say your phone cases have.

9) If you are saying people who visit your site don't engage with it, then you must try a different landing page I recently did this using instapages. I cut down the communication and streamlined the funnel. In your case show people happy with the phone. Show an offer. Don't treat the landing page as a place where the person explores a lot. Imagine the person's journey step by step and design your landing page for that -
OK the person sees the phone
>> understands top promise (organic + protective)
>> sees ltd time offer
>> sees proof that it is good (a review)
>> sees delivery within 10 days
>> sees he can return if it doesnt fit
>> Adds to cart 
>> Sees secure checkout, again return policy button, free shipping. Sees a price cut, from $50 he is getting in $30
>> Orders!

10) In google ads just set up brand ads. You will have low competition for our own brand name and just now when i search for mistill cases on google it doesn'y show up and that sucks. As the most important people (who know you and are searching for who with high purchase intent) are just now not able to find you.

If you had to take away one thing from this:

  • I have run ads for many brands and seriously you have to have a strong Call To Action.
  • Add some offers, and reviews/ testimonials. 
  • Connect site to your social channels.
  • Use your existing likers/followers/fans for conversions with OrangeTwig. 

This app OrangeTwig  will do a lot of the things discussed here automatically for you. It will:

  • Promote your phone case on all occasions this summer season - Mother's Day, Father's Day, Memorial Day, 4th July, Xmas in July
  • Post across all the social channels for you according to a frequency you set. So, no logging in, uploading etc for you. It will also cover Pinterest which is a great platform for discovery.
  • It will design all the social posts for you using your current product images from your store.
  • It will push discounts and coupon codes if you have any.
  • It will share reviews and testimonials about your phone.
  • It will ask people Which phone do you like better - Rose or Coffee?

Imagine 400 or 600 posts a month. A person alone could never design all these posts and upload them on each single social channel. Each post will include links back to your store and lead people to it.

OrangeTwig will designs images that look like this:

I think your product is 100% sell-able. So all the best. Yours is a lovely "Let's Make it Work!" challenge :D
Start with OrangeTwig. Let it begin its work for you. It will drive people who already know you/ like you, don't need that much convincing to buy from you.

Be sure to use the Instagram top-performing hashtags OrangeTwig offers to widen your Instagram reach. Watch video here.

And then as it functions do all the other things like fb targeting etc that is actual work.

Hope this helps!

Karan Jassar
Founder, https://Socioh.com
Make great ads for Free.
See demo with your store: https://socioh.com/demo?src=sig
Learn about ads here: https://www.facebook.com/groups/sellersuccess/?src=sig
Clear_Space_Med
Shopify Partner
59 0 11

Here is the truth with selling designer cell phone cases.

It's a very niche market.

Mostly because most people either buy their cases at apple's storefront when they buy their phone and or they buy them super cheap on amazon.

Also... once that cell phone case goes on that phone... It's mostly likely to stay on there for at least a year or more.

What that means is that you will have to prepare yourself and this business for the long haul.

The video seems better suited to be on the about us page.

You need to add a favicon.

The sliders have no call to action buttons. Which means they are useless if you can't quickly get to a product via the home page sliders.

And finally... I hate to be the bearer of bad news.

I just noticed that all of the cases you sell are also on Amazon.

That right there is a clear indication that you are fighting an uphill battle.

All you can do is lower your prices and say, "we are cheaper than amazon". if you want to stay in the market.

I hope that helps.

Matt - Creative Director - Need a brutal review of your site? Sign up for our $100 plan of action review of your site. - Clear Space Media - https://www.clearspace.media
0 Likes
Rahul13
New Member
9 0 0

Thanks Karan! Your feedback was great and i'll get onto implementing them straight away. Thank you so much for the thorough analysis but a few of the things I thought I already had. Like social media buttons on the footer of my website and offering email ID. 

0 Likes