I'm working on my Shopify SEO video course. And I've been wondering what are the biggest Shopify SEO struggles that people are having so that I can create course episodes about those things. What episodes should the best Shopify SEO course include for sure?
A good place to start for inspiration is the ContentKing Shopify SEO guide.
There's also the Unofficial Shopify Insiders fb group and podcast (search for SEO).
There was a real nice podcast series on intro to SEO on Shopify that was bundled with an app JSON-LD for SEO although gated behind an app one off fee, not bad.
Plenty of online communities to find reoccuring pain points including this one.
But I'll list out a few areas from my own experience.
That's roughly the shape of what I'd love to see covered being platform specific to Shopify and then some.
The real entry level stuff has been done to death imo, the above would actually have value.
Great coverage from @KieranR!
I want to add one more thing. We have seen a lot of merchants are hiding/deleting their products when they become out of stock even if they will replenish them later. Because merchants don't want out of stock products to be seen in top of their collections. Then engines show them with status code 404 -> not found error. We created a Push Down & Hide app to prevent this type of issues.
1- We allow customers to push down their sold out products to the end of the collections so that crawlers can still access to them instead of getting a 404 response.
2- You can set a rule such as if product is not replenished after X days, hide it. So that we can hide it automatically if it's a product that customer won't replenish anymore.
3- As a better alternative to step 2, we will release a new feature which redirects this product page to a similar product page or collection page with status code 301.
SEO, referred to as Search engine optimization, is the key to the success of internet businesses with its digital capabilities and the benefits they receive. SEO can help many marketers improve the overall health and view of their sites and research.
The SEO Shopify course must include:
Honestly, would love to see someone focus on the expected business outcomes of SEO vs the technical implementation. There's a ton out there about how to structure your pages and content...but very little on "what's a realistic amount of traffic i can expect in the next 6 months if I do X/Y/Z." Nothing's more disheartening than trying to learn the ins and outs of SEO then having no increase in traffic.
@Entaice if you are making a Shopify SEO course (like OP is asking about), then IMO covering Shopify-specific platform SEO-isms, makes way more sense to me.
Don't get me wrong there is huuge value in doing exactly what you are suggesting, although I feel that this is more suited to a much more in-depth SEO strategy or keyword research course.
I'm not sure what I'd call it, maybe "SEO benchmarking" or "SEO opportunity identification" or just "SEO strategy". Essentially all starting with keyword/topic research.
It can involve things like:
Some of these the answers like "how long and how much will it cost?" just can't be answered quickly. They take time, experience, assumptions and both qualitative + quantitative information to start to evaluate, without even starting actual SEO work.
I've done things like this a number of times when working at agencies in the past, we would run through a quick version of a process like this to vet client organic search potential. Some businesses genuinely have very little SEO potential. Things like geos, competition levels, niche can affect this. Then more qualitative things like lack of content/dev resource, company politics can prevent SEO from actually working in practise.
So many factors involved in what you're suggesting. I agree it's important, but really not suited for a course on "How to do SEO on Shopify", much bigger picture stuff than that.