What to do with pages of deleted products

Dvir_y_
New Member
3 0 0

hello,

What to do with pages of deleted products (deleted url's)

i know i need to redirect them (301) - but where  ? what is the best option ?

should l redirect them to another product and that's it, or it's better to redirect them to one specific page, that can handle all the 404 pages ( like with all the categories for example  )

one more - can i delete these pages of old produts ? maybe after a year , or i soudln't do it ?

thanks

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Tony_McCreath
Shopify Expert
240 0 38

A common practice is to redirect them to their category page.

I would redirect to a product if it is very similar, or even a newer version.

If you redirect (301) then it is not a 404 anymore. Unless you redirect to a page that does not exist!

Once you set up a redirect, then the product is not required. You probably want to keep the redirect in place forever.

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
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Dvir_y_
New Member
3 0 0

hi Tony - thanks for the quick answer :)

is it ok by google to redirect them to their category page ?

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Tony_McCreath
Shopify Expert
240 0 38

If the redirect goes to a very similar page, then Google will transfer their signals (like PageRank) over to the new page.

If not, the destination gains nothing. But Google is still ok with it.

Category pages will probably not be similar enough, so they won't get any SEO benefit from the redirect. But it's more about user experience and helping Googlebot tidy up.

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
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Strong
Shopify Staff (Retired)
Shopify Staff (Retired)
25 0 2

Hi There, 

Josh here from Shopify.  

It all depends on what you are using the redirect for.  If you created a new product listing on your site for a deleted product, then I would recommend redirecting that new product URL to the old product URL.  

If you no longer carry that specific product, I would redirect the dead URL to a collection related to that product on your website.  If you do not have a related collection on your website the next best thing to do would be to redirect the URL to your homepage.  

More information on setting up URL redirects can be found by clicking here. 

Best, 

Josh S.

Dvir_y_
New Member
3 0 0

thank :)

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