Have any of you tried to implement plugins / custom extensions that uses a data science approach for automated customer acquisition and retention, things like:
Would be keen to hear your thoughts and recommendations.
I can't speak for any email marketing plugins/apps but I can for web push notifications. If you aren't familiar with web push - basically visitors can subscribe to your site with 1 click (no need for email/forms) and then you can send them notifications at any point to drive them back to your site. Very effective.
One plugin worth checking out is: https://apps.shopify.com/aimtell. Once adding it not only does it allow visitors to subscribe to your site but it has pretty great fantastic segmentation.
It automatically tracks:
So you can easily create a segment to find all users who have purchased a product, worth more than $100 but not visited your site in say 10 days and send them a notification to drive them back to your site. Pretty neat, huh? Definitely worth taking a look.
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