I have been doing informational blog posts, but not sure if I am doing it right. My blog posts just talk about certain topics in my niche. I'm not doing any product targetting in my blogs, but the goal I guess is long-term to grow organically. I can't imagine writing blog posts relating to my product there are only so many blog posts that I can create then.
Informational blogs are good but you are doing it right or not that I can't say without viewing them.
So can you share the link to your blogs? may if I can suggest anything which might help you.
Kindly share the link or domain name to analyze your blogs and suggest what you can do to get the best results. If you want to achieve your goal which is to grow organically, you can optimize the title description and other factors come under SEO!
I'm a fan of content marketing through blog posts, and I've been writing for years - both inside and outside of Fulfillrite.
Here are some tips that I find useful for long-term organic growth:
Good luck and let me know if you have any more questions!