Hi Nathan! I'm firmly with Craig on this one. At least 1000 impressions and at least 3 days of running is a decent barometer.
I'm a major believer in A/B testing anyway. Run this ad. See how well (or not well) you do. Then run a radically different ad. Compare results.
If you run, say, four highly different ads and accumulate 4000 impressions on them and none of these ads lead to sales (or even clicks)... then you should probably contact someone about doing marketing for your site. :P
But yes. Give it time. Also, your site is cute! Just fix your "Contact Us" page.
Good luck out there!
Make sure that you are targeting well, maybe those 88 people are not interested on your products, that's why they didn't click (not because of the design of your ad, or maybe it is)
Free Professional Adwords Campaigns: https://apps.shopify.com/cleverppc
Hey guys, I wanted to share this latest stat from SEMrush on eComm traffic (image shown). Social media and eComm are not as friendly as you might think. There are better ways to spend that ad money. I spend about $1k a month on advertising and most isn't on facebook. I use facebook fo testing a product launch, but not as ongoing advertising. However, I made this video to show a small sample of a small budget effort (150+ engagement for $20): https://drive.google.com/file/d/1VrxbNua42c0DcUhbS9ksgNpkAW7osZcj/view
I generate over $80k a month for various shops including mine at qualitybreeds.com. In fact, because I get so many requests on shop help I created a personalized service, one-on-one service to grow your store: https://chemist.agency/product/personalized-ecomm-report/
Make it wonderful!