I am currently researching email apps.: I looked at Mail Chimp, Active Campaign, Drip and Campaign monitor.
Mail Chimp has very competitive pricing and you can buy colume based. What is important to me:
- that I don't need to buy another app to make the email app working fully.
- esay to use, easy to understand,
- automation for: abandoned chart, automation after purchase (3 timely staggered emails after buying), email after signing up... typical things
- how do users react to the mail? - data
- connect what users answer to reviews
What else is important to an online shop?