Check out this guide on how to find your influencers for free, examples of visuals and possible approaches of collaboration with them in case you don’t know how to start: How To Use Micro-Influencers to Spark Sales
Firstly you should consider your goals before choosing collaboration with Macro or Micro Influencer.
Use a macro-influencer to reach a lot more people or micro-influencer to in case you are looking for qualified leads and sales.
The guys and gals at MarketingProfs prove: As the number of followers increases, the number of likes decreases. (The Influencer Marketing Revolution: Macro Versus Micro Influencers [Infographic])
Hope it helps
Hat KIND of men fashion? And where most of your potential customers are- instagram.com, Twitter, Facebook or snap? Look which hashtags they are using and who they are following often maybe?