Hi dandelion. Yes tailored dresses are more difficult to sell on the net and i think thats why i am having so much problem with making a sale. Especially with specialimg now in wedding dresses. Last year I rented a space in a boutique and my dresses were selling, but that store closed due to low traffic. I am planning on opening a store of my own soon, just need funds to start with opening the store.
But what can I do to get sales online? Should I switch back to women's dresses instead of wedding dresses or do both? I will be working on getting some wholesale orders from bridal shops also.
This has been my experience so far with Facebook ads - to date I have spent around $60 for 3 different ad types and have managed to just get likes for my facebook page. At least I know that there is a market out there for the product that I am selling. My last $20 attempt, I ran a more targeted ad for 2 days ($10 a day) and saw a difference in the amount of likes and engagement than my previous attempts 2 attempts.
My conclusion is that it takes more in depth targeted ads with a larger daily balance to achieve the desired results.
Start with Facebook Pixel - it doesnt drive new users, but it gives you sales. Ive been doing $8-18 conversion rates on a pixel campaign. Focus on conversions.
As far as your website - it looks good, but I really doubt it's any good at converting customers into buyers.
In the first 10 seconds I dont understand what is happening - what am I buying? The whole follow me on instagram thing is really confusing.
Also the slider is non-clickable - I should be able to click on it and land on at least one page with products.
I recommend putting a HUUUUUUUUUUUUUUUUGE button "BROWSE ALL PRODUCTS" or "REGISTER HERE" or "START HERE" or w/e is your first step in the Conversion channel (first step for customer to do to buy something).
This will make 300% difference, I guarantee it.
Register on hotjar.com and start recording your users - you will see instantly where they are getting lost.
TO YOU your conversion path will make sense. But if you take a person from the street and tell them to buy something from your site - they will not be able to.
Hi Amanda ... when I checked out your site I thought about the mixes I just purchased online ... as well as the margarita salt I just ordered! I saw an ad for "Be Mixed" zero calorie cocktail mixes and after I ordered from them ... I remembered a great black margarita salt that I had in a restaurant. I believe I googled "black hawaiian margarita salt." One idea would be to follow all of Be Mixed's followers on Instagram: https://www.instagram.com/bemixed/ ... most likely their followers are into drinking and would be a target audience for you? Also, for facebook, maybe target bartenders and pages and groups about bartending. Not likely they would buy from you for the place they work ... but they usually like to make great cocktails when they are off work? Maybe target Martha Stewart or those type of pages? For those of us who like to entertain and serve great drinks ... we "get" it! *huGs* Suzanne
I had experience with my team mate launching Facebook Ads with recruitment. Targeting to the audience and getting them interested in the job and visit the landing page of our company. Well, it worked well for marketing positions, but not really well for technical one. So I'm guessing it's about the mindset of people who are Facebooking daily.
Interesting discussion here. Audience match is definitely the first thing you must take a look. However, the second thing that matters as well is the landing page where you get visitors to take the action. The Shopify theme from the marketplace can gives you the ability to create a great home page.
When you run Facebook, Instagram or other ads you'll definitely need to drive target to the specific page(s) with the right content. The content in your ads message & landing page should have the consistency.
So looking for the solution there are a few one approved on Shopify marketplace. I myself checked some of them and they are good. However, none of theme really support Facebook or Adwords traffic with analytics via Google Analytics. If you wish to see the customers insight and understand why people buy through the landing page just take a look at PageFly.io
Have a great day!
For the retargeting, you can use facebook pixel app to run super-targeted ad campaigns and to create better look-a-like audiences for your ads this amazing pixel optimization resource can help you achieve better ad results.
Now doubt that Facebook advertising has become competitive and super expensive but there are few tricks you can use to help give you a win.
I will list a couple of my strategies:
- Remember to not go after the interest everyone is using. Try doing the audience research to find interest that are less competitive but has the right amount of audience sizes. I found out Facebook audience insights is a joke, so I tried a couple of apps and settled on this https://getchapp.com/. This helps you find 1000s of hidden FB interest and also helps you identify the performance of each interest in your campaign. There is also https://connectio.io/connectexplore/ but that is quite expensive. I personally use Getch.
- Next thing is to setup your re-targeting campaigns. Set up different custom conversion events depending on what customer actions are valuable to your business. These custom conversions should be within your sales funnel and are actions customers perform towards making a purchase. Retarget people that drop off with different retargeting campaigns. Also, make sure to be changing your ad image, retargeting people with the same image over and over again can be annoying.
- Have a scaling plan to help you scale your ads. Scale top performing ads, you can for example multiply the budget by a factor 2 anytime it makes a sale. *this is just an example. You can use Facebook automated rules to do this automatically.