Why Repurchase Frequency is the most Important metric of your online store

Having repeat customers is always a good thing for Ecommerce stores. The more repeat customers you have, the more their Average Order Value (AOV) increases, and the more you can reduce your advertising costs and optimize your Return On Ad Spend (ROAS).

But how often they return is also important, and this is where the Repurchase Frequency metric becomes so crucial.

 

Read the full article

AdScale is the best way to advertise on Facebook & Google because we use the power of your store data (that they don’t have) to run highly targeted ads and get an average ROAS of 10X.
0 Likes