Why aren’t my IG promotions working?

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Hi, need some advice please. I have promoted a few of my IG posts and I get NO engagement but still get charged.

For instance, I posted earlier and got 96 views, 110 impressions and 17 engagement.

i them promoted the post and have got zero for all. It’s always the same.  My Audience is vague enough to include lots of people but targeted so that people who might be interested in my products would see it.

What’s going wrong?

Thanks, Samantha