Then it is probably not installed probably. The pixel helper will show the event if installed properly. I've used it many times.
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I have used the automatic integration between Shopify and Facebook. They claim to trigger the "add to cart" event but when I try to create an audience with the custom event "add to cart" it's not in the selection of events.
Can I add this event into the code without screwing up the Shopify -> Facebook pixel Integration?
Hey Travis, the reason it wouldn't be there is because you probably had 0 pixel fires - so FB wouldn't know how to optimize.
I've made a video showcasing how to implement the pixel properly - feel free to watch it and reach out to me if you have any questions at UriWeinber@gmail.com
Hope this helps,