Why is all my traffic coming from India?

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I have 3 ads running right now and none of them have India in their target group, but yet all my traffic is from there!? This makes no sense for my site, when my watch sells for $65 and their average salary is $300!!!
I've had many visitors but none, besides one, has bought something. It doesn't make any sense to me....
My website is: fitneshealth.com please check it out and tell me what you think.
Thanks
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@Whyyyyyman - you don't specifiy whether they're Google Ads or FB ads.  Can't help with the latter but if it's Google Ads make sure you have "People in or regularly in your targeted locations" checked in the Location Options section as shown below:

 

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Hope that helps

 

Sara

Specialising in Google Shopping for Shopify stores.
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