Why is it so hard!!! I can't get conversions

16 0 4

They are all FB clickthroughs...

I'm seeing at least 5% abandonned carts.

Maybe the targeting has been wrong. I'm trying to retarget onto fathers and people working in restaurants :) !

Be sure to tell me if you have some good ideas!

Thank you!!!!

1 Like
12 1 3

5% cart abandonment is actually really good, in my experience. So, that's not really the issue.

Coming back to my earlier question, have you not had *any* sales? (If so, where are the testimonials from?). If you (have* had sales, you could reach out to them via email and ask them some questions about how they use the product. Offer them a free shirt for their feedback.


12 1 3

Another suggestion: check out reviews of your competitors on Amazon: https://www.amazon.com/Threadsmiths-Mens-Cavalier-Hydrophobic-T-Shirt/dp/B07BKQ3DHV#customerReviews....   Purely coincidentally, I was thinking a decent target audience might be guys who work on cars. Turns out, that's the first review I came across: "A perfect example and the first real tough test of these properties - I was doing some garage work and accidentally got some dark grease on it. "

Shopify Partner
49 3 16

You could try something which can help you engage your visitors on your product page. Product recommendation is such a great idea.


Not all the traffic you are getting is needy one, they might be coming to your website just to satisfy their curiosity which you have created by your ads. If they didn't find anything interesting, they will leave instantly. And at the end of the day what you are getting is an increased bounce rate.  In these situations, if you could hold them up for some time on your website, then there would be having a chance of getting it converted. 


Similar product recommendations are such a great idea implemented by a number of Shopify merchants to engage the customer and increase the conversion rate, This feature recommends products based upon the taste of each customer. "Upsell with AI recommendations" is an app which  I found in the Shopify app store performing well. This app recommends similar looking products based on the style, pattern, shape, and color of the product, also helping you to upsell it. The upselling feature ensures a minimum cart value each time when a shopper checks out. This app helps you engage your customer more on your product page so that your bounce rate will go down, apparently creating an opportunity for conversions. 


Give it a try, 

Technology Consultant, Turing Analytics
Shopify Partner
156 3 24



If you haven't begun using an automated advertising system, you might be significantly under-utilizing your site potential. Here at AdScale, we recommend always using a system with AT LEAST AI automated processes for cross channel and platform advertising as well as bid and budget automatons. This can make a significant difference in your targeted advertising and improve your conversion rates. 


Moreover, I suggest trying out a Free store analyzer to be sure that your website is optimized since we cannot always catch every detail. Additionally, there are often quite a few details going on behind the scenes that we miss, and these details can dramatically affect the effectiveness and purposefulness of your site as well as your advertising budget.


So, using a free Store Checkup Tool like the one from AdScale might be of help. It will give you a report on how ready your site is to advertise and deliver you actionable fixes if need be.


If you have any more questions, feel free to contact me.

Smart advertising campaigns across Google and Facebook, using advanced AI technology. https://ecom.adscale.com/shopify
Shopify Partner
87 3 16

Hey @mattyb0908 ,


You may already know this but I'm having some issues getting to your site on the link provided. Clicking the link takes me to a 'Your connection is not private' page.


Typing cooloneproducts.com without the 'https://' takes me to a Shopify error page.


Bother issues have a screenshot below. 



- Andrew
kickpay.com - Intelligent inventory finance.