Why is my Website Conversion for 'View Content' not firing when customers view my product category?

Daryl2
New Member
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Why is my Website Conversion for 'View Content' not firing when customers view my product category? I have checked my website using Facebook Pixel Helper and it seems 'View Content' is only firing when customers visit specific products. According to Shopify's guide, if the pixel is implemented through Shopify, then it should fire when a customer visits a category of items or a collection too. Why is this not happening?

Also, I am getting many link clicks but not as many 'View Content' conversions.

I appreciate the help!

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