I've been using MailChimp [yes you can still use it with Shopify via an app like Privy]. Very happy with them.
Diverted into using Klaviyo for a bit but returned to MailChimp - it's powerful and easier to work with.
Hi, I think you should have a look around Mail Chimp. It's is a simple to use email marketing tool for bloggers and smaller websites as it comes with a free plan.
Julie here from Shopify Support.
To add onto both @TungDao and @Rockpapercopy's suggestions, Mailchimp is a quite popular option for merchants who use email marketing. If you plan on using Mailchimp, you can sync both Mailchimp and Shopify using an integration app like ShopSync. As this app syncs your products, customers, orders, and more with Mailchimp, it's a quite popular option amongst Mailchimp fans and has excellent reviews.
Personally, I recommend checking out Omnisend or Klaviyo. Both of these apps can be managed directly through your Shopify Admin, meaning you won't have to open a separate website to manage your email marketing. These apps also include pre-built automated email campaigns, the ability to send customers recommended products, in-depth analytics, and both offer integrations with apps like Yotpo and Smile.io to increase customer engagement.
As one of our most popular apps in the App Store, Privy is another great option ,known for their excellent support team and user-friendly interface. If you are already using Privy for a newsletter signup pop-up on your homepage, then you could also take advantage of their email marketing feature. Feel free to learn more about it here.
What are you looking for in an email marketing app? We have many email marketing apps in our App Store that offer a variety of features, from SMS marketing to automated customer segmentation. If you can let me know a bit more about the key features you're interested in, I'd be happy to make a few more suggestions!
If you're looking for more information about email marketing in general, we have a great blog post called "Email Marketing 101: How to Build Your List, Send Effective Campaigns, and Track Results" I recommend checking out. If you're more of a visual learner, then you may find our free "Ecommerce Email Marketing 101" course on Shopify Academy useful. These are great resources with a ton of tips on how you can use email marketing to grow your business.
It's also worth noting that Shopify recently announced a new built-in email marketing feature, Shopify Email. This new feature will include pre-built templates and will allow you to create, run and track email marketing campaigns natively inside Shopify, and more. It also integrates with Shopify Analytics, so you can track the performance on your campaigns. While it hasn't been rolled out just yet, you can apply for early access here.
In regards to the Notifications feature, we have a help doc on Notifications and the various types that you can send through Shopify. Feel free to check that out here. Is there something in particular about Notifications that you're curious about?
Julie | Social Care @ Shopify
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