email sign-up performance of all my pages

chris214
Tourist
17 0 2

Hi

Say you create 10 SEO-articles to grow your subscribers list and after a month you wonder: Shopify, how did we do?

 

In other words: How can I measure sign-ups (and opt-in, #sales, revenue) per page in any given time span? sth like this

 

page

views

sign-ups

double opt-in confirmed

sales

 

revenue

total

3000

50

10

7

 

/blogs/article1

20

4

3290 USD

/blogs/article2

90

40

30510 USD

 

 

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KieranR
Shopify Partner
218 20 56

It's a simple problem, with a simple answer.

The hard part is having the right tools and config to collect the right data to enable you to answer it. You also need to know how query and combine that data in a way that answers your question. 

I'd say the most basic first-step is having analytics events setup. What I mean is (assuming Google Analytics and have EE turned on) create a custom event (could do via GTM) that captures URL path or similar on email subscribe event. 

Then in whatever email app you have there should be some way to sort/filter/segment out the users by sign-up source, or you may need to edit the functionality of the subscribe button to enable this. Ideally you would also have a way to output the origin subscriber sign-up source within a UTM param from email clicks, so that you can later get ecom data on and attribute on-site activity, sales and revenue from email, back to those sign up sources, within web-analytics.

Shopify web-analytics is not really robust or configurable enough to start to answer these kind of questions. 

Full time Shopify SEO guy, based in NZ. Sometimes freelance outside the 9-5.
chris214
Tourist
17 0 2

thanks a lot @KieranR 

How do I get this variable collected on signup and saved as a tag in the customer data?

Easiest would be to have the customer tagged with "signuppagenameXYZ" on sign up and then filter the shopify customer list by the tag.

 

thanks again

 

PS

Knowing the ROI of each SEO-article is a pretty basic KPI. I wonder which tool covers that, any hints?

 

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KieranR
Shopify Partner
218 20 56

Yeah it's a bit of a rabbit hole and form submit tracking can easily get technical. Google for "how to track email subscribes Google Analytics". Simo Ahava is good (if pretty techy) for blog guides. Measure School on YouTube has a guide. You can get pretty far setting it up yourself, if you're committed to figuring it out. But be aware that it is a specialization, there are people out there who setup GTM, tags, tracking and Google Analytics as a full time job. So there is usually more than one way to do it. 

To do what you're asking here:

Easiest would be to have the customer tagged with "signuppagenameXYZ" on sign up and then filter the shopify customer list by the tag.

Yeah again sounds simple, but I think for it to work you might need two things:

  1. some custom JS to add a cart attribute, possibly some custom JS to set a cookie to record the initial landing session. 
  2. some backend logic that would tag customers based on that cart attribute, as "landed_via_signup_page_{handle}" might be possible with a Flow, if you're on Shopify Plus, you'd have to investigate.

Again, Shopify analytics is not very robust for this kind of analytics, and you'd be re-building the wheel. I would say that GA/GTM  will get you what you want a lot easier. It's probably easier to setup GA properly and treat that as your single source of web-analytics truth, with the occasional spot check against Shopify txn data for validity, that's what I usually do.

There are aspects to attaching a $ organic search value to articles which are easy and some which are hard: 

  • Landing page conversions from organic search starting on all blog pages, within the same session? Easy with Google Analytics.
  • Landing page conversions from organic search starting on each specific blog, within the same session? Easy with Google Analytics.
  • The value of internal link and topic equity flow from blog pages up to product/collection pages? Harder to directly measure
  • The value of having high-quality content that attracts backlinks on autopilot? Harder to directly measure
  • The value of being a SME in your niche, and the effect that has on brand growth and conversion rate? Harder to directly measure
Full time Shopify SEO guy, based in NZ. Sometimes freelance outside the 9-5.