So after having invested in a premium theme (Plak) and in blog posts and SEO, I decided finally to put money into paid ads.
I am into pet-shops niche and I would like to have your opinion guys about Facebook ads vs Google ads, which one would be the best for me ? I am planing to invest about 400$/month for the first 3 months.
Thank you in advance
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You can start with FB ads. ($5/day)
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@Jessy-clothes FB and Google are polar opposites when it comes to who you're showing your ads to...
With Google Ads, if set up right, you're advertising to people who are actively searching for your products and are often ready to buy.
With Facebook you're showing ads to people on the off-chance they may be interested in what you have to sell (your offer is everything here).
Now I may be biased as I've been doing Google Ads for some time now (16 years!) but I would always start with setting up a Shopping campaign and a remarketing campaign in there. I would also set up remarketing dynamic product ads on Facebook to help bring back people who abandoned their carts.
Once you're making money using Google you can then expand into Facebook. I've just started doing FB ads for my clients and it's definitely taking longer to generate profitable orders than it is with Google.
You might want to try Perry Marshall's little quizes to see which might be better for you too:
Hope that helps