If you're looking to market your business online without ads then what you'll want to do is use content marketing to help drive traffic to your store and build trust with your brand. We've got a great series of videos here that explains what content marketing is and how to do it.
Another thing that would be an excellent step would be to create a marketing plan. This link to a blog post of ours explains how to create a marketing plan.
I would love to know more about your business as it will help me direct you to more information on how to best market your business. Do you have an online store that is live I can see?