I would really appresiate if you would share the following information. Just starting my e-coomerce site, need some info.
Could you please share:
-how many visitors give you one conversion(approximately)?
- what marketing channel do you use to get visitors?
-how much do you spend on marketing?(weekly)
Please mention your product as well.
Your asking questions where there will be allot of different answers. Which depends on niche, website, authority, interest, price, quality, service and so on. You can go as far as saying what works for one jeweler seller, will not work for another.
It is to be expected to get a sale when you get 50 to 100 quality visitors, if they are visitors collected from the correct area. Meaning, that the interest must be to buy the product and that the aqcuisition is based on the ad message being the same as the landing page. Anybody can buy traffic, but if the quality is poor, than you can get 10000 visitors and zero sales.
Google advertising and Facebook are great, but some might like the influence effect on instagram. I recommend you look at all advertising models and see what works for you. The best way is to test it out, before you do that, study up on the advertising platform. Not because you setup the ads means it is effective. For example if you just setup a Google Shopping ad, you might see that you get sales but at a high cost, it requires allot of effort and advanced setup to make it profitable.
How much you spend is something you need to determine yourself, starting with a £30 daily budget is a good start to ensure you have enough flexibility to setup the ads, than grow when you can.
I recommend you do some market research, check what your competitors are doing. etc...
Emmanuel makes many good points, I especially agree with the "quality visitors" part. That's key, 100 visitors from "anywhere" does not equal 100 visitors who are looking for items your product, can afford your product, and have previously purchased similar items.
But to give you a very general idea, in my experience working with brands in a wide variety of industries when one is starting out the conversion rate is usually very low. Like under 1%. So you could get to 200, 300, maybe even 1000 visitors before one buys. Unfortunately it's not uncommon to see even higher numbers - in fact just today someone posted in this forum a number close to 3,000 with not a single sale!
Once you're rolling and have some experience and have identified your core audience, a "good" conversion rate is 2 to 3 %. Meaning for every 100 visitors you'll get 2 or 3 sales. I say "good" because 3% isn't great of course, but it's certainly better than .003%.
And that number factors in all channels. We usually find one or two channels will out perform all the others combined. Generally it's email promotions that crush it, we consistently see 10% or better conversion rates from email.
My advice to you for today is this:
1. if you have had some sales, identify what those people have in common. Are they single moms in a certain age range? Are they retired grandparents? Find out who your audience is and don't waste any money or time marketing to a group that doesn't fit that profile in this early phase.
2. Start building your list. Offer incentives to get peoples email addresses and then regularly market to them, they are far more valuable than cold outreach via advertising.
Hope this helps!
The typical site will have an average conversion rate of 1-2%. So, 1-2 conversion for every 100 visitors. However, for sites just getting started, this can be lower (.5%) and for established brands this can be much higher (6-8%).
The source of the traffic also plays a big part in conversion. If you have an established email list sending to existing or interested customers, conversion rates will be higher than traffic coming from paid ads.
If you are just getting started, I would recommend getting an email list going - Mailchimp is fairly intuitive and had a free option. Start reaching out to friends and family to see if they will join the list. Then, start sending out emails about your products on a regular basis. While you are at it ask your F&F to like you FB page to get that established as well.
Paid ads are going to be very expensive and you are going to have a hard time converting this traffic right away. So, I would suggest adding an email pop-up to your site to capture these new visitors so you can communicate with them at later date if they do not purchase right away (which most won’t).
And to answer your question about orderding from China to ship to customers and they have to wait 2-3 weeks to get their order - unless it is a product they cannot get anywhere else, that seems like a long time to wait in the world of two day shipping.
Hope this helps.
|10-21-2019 12:54 AM|