When it comes to SEO it will take time. If you're worried about your organic traffic and it's only been a few weeks, I wouldn't get stressed out too much. Some niches will take you an entire year to get a decent amount of organic (search engine) traffic.
You'll need to focus on creating a good amount of quality and unique content for your own website and for your marketing plans. You'll want to post this content to your website roughly 3 times a week, once a day if you can, in order to have the best results. I've actually posted 100 articles in a day and then posted 1 every day to keep my website updated and get a ton of pages crawled at the same time. It was a ton of work, but it helped me out in the long run :D
If I were you I would target long tailed keywords. These are the search phrases that you want to rank for which have 3 or more words in them. They're easier to rank for and usually will help you get a little bit of traffic which will hopefully turn into a sale.
You could always go the PPC route as well. There are many options to do this but most people like using Adwords and sometimes Bing Ads. You can pay per click and get search engine traffic to your website :)
If you need some more help, you can post on my Shopify thread here: https://ecommerce.shopify.com/c/ecommerce-marketing/t/do-you-need-seo-or-online-marketing-help-i-m-h...
Shopify Partner and CEO at FullTurnMarketing.com
Hey Thomas thanks for the advice :) I'm creating articles for my blog but like 1 or 2 every month because I also would like to offer some quality content. I'm mostly looking for free or cheap ways to drive traffic to my website if you have any other advice i'd be glad to hear it. I also asked you a specific SEO question on the thread you opened :)
Trust me this is a huge problem and you are not alone I am telling you many ecommerce stores are strugging to get traffic. When a site is brand new and doesn’t necessarily have a ton of content on it right out of the gate, best thing you can do is to hire freelance content writers who can write one guide type 2000+ words article every single day and start publishing that content on your website. Work daily and you will notice increase in website visitors. You can read suggestion by these influencers https://sumo.com/stories/website-visitors they have done this and you can do it too by following their stretegy.
Hey Stefano - I have my new site qualitybreeds.com, but have also been a marketing specialist for over a decade. I manage over 13 stores that generate about $80k a month. I have some that are established, some that are startups. I could go into a long message about the same things you'll read everywhere else, but I won't, I'll show you some important aspects below in video. You can see some of my results on my twitter project feed: twitter.com/rztoler or find more help here: https://chemist.agency/product/personalized-ecomm-report/
SEO Review (15min): https://drive.google.com/file/d/1tDq9epLQLvi1iUZaDsMUC69A-gSRgJLu/view
Website Review (10min): https://drive.google.com/file/d/1b_ULxmLjpOzcc-GZXMb-15qLBvwCpuKR/view
Blah blah blah BS BS BS blah... The only people that were actually helpful in this thread were the ones teling you that you're failing because of your niche and failure to be unique in any real way.
I love marketing more than most things in life so I certainly promote it when it's a path to success. In this case it is not. Sure, you can eventually win the Internet but you'll spend a fortune and years of your life trying.
Before I sign-off I want to make something clear. Shopify is not the problem, it is 100% your niche and how you're approaching it. ANYONE can setup a shirt shop in less than 4 hours. I can go to Redbubble and sell t-shirts without even owning a store, heck, even Amazon has a free t-shirt fullfillment service (that reaches millions organically) that currently has an 8-month waiting list. Why? Because EVERYONE has a t-shirt business.
Don't give up, just don't sell shirts... <--I'm pretty sure that's bad advice but it sounds good for now.
@Robert Toler - I love your pitch and the videos are a great touch but as a colleague, Shopify will ban you for advertising your services so blatantly.
Hey Robert - Your other posts seem balanced and technically based, which is great! My videos don't promote my services directly, they offer actual advice on his site and seo efforts; no different than the paragraphs others write in review. I can promise you promoting a $97 service on these forums is not a get rich business strategy. I do it because I'm a fellow store owner, that happens to be a marketer, and simply wants to help. In fact, it's only $97 to cover admin cost, the actual reporting ends up being free. I make my money from funded ventures, not sole-proprietorships struggling to get up and running. I sincerely like helping, but it's a cynical world anymore. Nonetheless, I get what you're saying. Duly noted.
Now, I could say your non-constructive, negetive post was breaking the community rules more than my promoted link, but what do I know. If I'm breaking the rules, please show me where so I don't anymore. I certainly don't want banned. I know trying to share social domains will block your post from publishing, and will get your account suspended if you persist. However, I see self-promotion all over these forums from all sorts of marketers.
With all said, I would agree with your overarching setiment - that people are to generic with product sourcing and development. Most lack a true differentor. In that sense, you've provided sensable advice. Serious store owners know it takes money to make money, and trying to short the system to find cheap and free ways to make it big will likely never happen. In fact, that is the biggest problem with Shopify... They make it seem so easy, everyone thinks they can do. It takes research, business planning, product sourcing, market analysis and more to be successful in such a saturated world.
With that said, good marketers can sell anything regardless of saturation. I've had some of those broad clients before and it's a matter of narrowing their offerings, finding solid micro-audiences, and delivering better value; even if it's just a shirt company. Is it harder and riskier, sure... Is there better options and products to consider, sure... However, impossible it is not.
Happy New Year! No hard feelings really. Like you, we both seem to be straight shooters, we just have different approaches. All the best. -Robert