Hi, We are building a live video sales strategy on Facebook.
What you think would be a good strategy for ads promoting our live sales events? Im thinking building as much followers in our FB / IG channels, promoting posts, events (the stream), past streams, etc. The whole campaign make it gravitate towards the page and followers, this is because we need the most viewers on each stream. Our sales funnels starts with FB live streams, users can shop directly with our bot from comments and messanger, checkout is done in our shopify. I will complement with retargeting ads for each action available ( watched x minutes, aded to cart, commented, visited our webpage, etc)
The other part of the strategy is to get as much installs of our app using app installs campaigns in different media as bing, twitter, google, pinterest (low cpi) , our app has a very good built in live streaming with direct shoping and offers a much better shoping experience. Also gives us very valuable information of user behavior.
Will appreciate your thoughts
As you stated in your post that you would be using the retargeting campaign, I would like to recommend you to use the Ako Retargeting app which can be found in your Shopify App store. Ako Retargeting is a cost-efficient tool that could help your business increase awareness and conversion. The app helps you get your potential customers back to your website by delivering the most relevant product information to them at the right time, right impression and right cost. You can learn about this Ako Retargeting here: https://medium.com/@akohubteam/what-is-ako-retargeting-c43bda83143b.
Good luck on your business!