Even with a low budget, if you haven't begun using an automated advertising system, you might be significantly under-utilizing your site and budget potential. Here at AT LEAST AI automated processes for cross channel and platform advertising as well as bid and budget automatons. This can make a significant difference in your targeted advertising and improve your conversion rates, even with a low ad spend., we recommend always using a system with
Moreover, I suggest trying out a Free store analyzer to be sure that your website is optimized since we cannot always catch every detail. Additionally, there are often quite a few details going on behind the scenes that we miss, and these details can dramatically affect the effectiveness and purposefulness of your site as well as your advertising budget as low quality sites require higher ad spends.
So, using a free Store Checkup Tool like the one from AdScale might be of help. It will give you a report on how ready your site is to advertise and deliver you actionable fixes that will help you save money.
If you have any more questions, feel free to contact me.
I believe that I've found the problem. Your store is not available outside of the United States, so the servers we're using can't access it. If there isn't a very specific reason, this could greatly affect the effectiveness of your site.
Let me know if you need any additional help or would like another set of eyes on your site once it's available externally.
Hey what's up Globetrotter1!
I came across your post and it sounds like your having some traffic/lead gen./marketing obstacles. I'll outline below exactly how to use Facebook (FB) and how to make profitable campaigns. I hope this post can help you get things running.
To begin, let's cover some basic marketing best practices...
First, you should define EXACTLY who you're targeting in your FB ad. It sounds like you have a handle on this, but just to be sure, you want to be specific as possible.
FB basically has 3 audience levels: interest-based (cold traffic) audiences, custom audience (email lists, website visitors, people who have engaged with you/your brand in some way) & lookalike audiences (which are incredibly powerful, but are only feasible after you have a large enough custom audiences)
I'm assuming that you'll be focusing on interest-based, cold traffic - people that don't know who you are yet
So think of your ideal customer and who they are exactly:
what they like, and why they would buy from you (i.e., we are targeting 'John who lives in PA, speaks 2 languages, likes vintage clothing and travel, and hates big brand products')
If possible (if you have a large enough email list), I would recommend you make a survey to find out why people buy your products.
This customer-understanding step is crucial because we need to make a specific offer with good ad copy. And for that to happen, we need to know who our ideal customer is and why they're buying from us.
This is why FB is great, we can get super targeted and continue to optimize our ads over time to get more and more specific and profitable
In general, in marketing, we will often talk about 2 things for an effective ad:
1) the current pain your prospective customer is in/issue they're having
2) and how your product/offer will solve that problem (or how great life will be after they buy your product)
(if you need inspiration for why your customer is buying from you or what problem you're solving - look at the reviews section of Amazon for similar products and read the reviews to find some common issues people are having)
So, you need to decide on a specific offer for your campaign and (ideally) identify an issue that you're solving for your customer.
Don't just advertise your store - you need to advertise a specific offer - nobody knows who you are yet
If you're interested, I use ClickFunnels to build out super simple/high converting sales page funnels for specific offers - which then link to your website and build out your email list, etc.
(you can check them out here if you want - I definitely recommend them for any business using paid advertising: https://clickfunnels.com/?cf_affiliate_id=1796015&affiliate_id=1796015&aff_sub=dashboard&aff_sub2=tr...
So after you've listed out a collection of interests, demographic points, people/brands that your ideal customer follows...
1) Go into your FB business manager and in the top left drop down menu, find the link for "Audiences" (under 'Assets') - click it
2) Click the "Create Audience" drop down menu to the left and select "Saved Audience"
3) Go through the boxes fill in the target customer information (interests, etc.) that you listed and thought about
4) I strongly recommend you make more than one audience (depending on your budget, the more you can test the better)
5) Try to make your audience sizes ('potential reach') to be between 1,000,000-3,000,000 people
6) When making your audience, you can adjust the 'Potential Reach' by 'Excluding' certain interests, demographics, etc.
7) BONUS TIP: Use the 'Suggestions' tab to get more ideas for other interests your target customers may have related to your original search
Next, you need to setup your Facebook Pixel - this allows you to track your website visitors/customers off of FB - SUPER IMPORTANT AND ESSENTIAL
So, setting up your Facebook pixel is actually quite easy and pretty straightforward.
Next, you need to set up Custom Conversion (this means FB will optimize your ad campaign for a specific conversion event - for example, targeting your ad to people most likely to click on your ad and visit your landing page)
(I recommend) that most ads ads geared toward cold traffic/sales have campaign objectives set as "conversions" (you will choose this option when you actually make your ad - but NOT YET!)
Let's set up your custom conversion first...
Next you want to actually create your ad..
1) Go to your "Ads Manager" in your business manager (in the drop down menu)
2) Select "+ Create" and name it
3) Select "conversions" as the objective
4) Keep the 'auction' option as is, name your new ad set, name the new ad - click "Save to Draft"
5) Now click on the ad set option to the left and click on the blank space under 'Website' and select the conversion event you previously made
6) Set your daily budget (I recommend doing $5 for at least 3 days - this is the time required for the FB algorithm to go out and really test your target market and to see if your ad set will be profitable/successful) - this is why I recommend making many different ad sets/interest audiences - so you can test many different combinations and choose the most profitable ones over time
- But I understand you may be on a budget, so do what you can (even if it's only one ad set...)
7) Under Audience, select 'Use a Saved Audience' and choose one that you created earlier
8) For placements, I recommend you "Edit Placements" and only do FB columns and FB feed*
9) Now click on the actual ad on the left side menu
Here, you will create your actual ad copy, headline and upload pictures/images
This part is super important, so remember to sell the problem you're solving for your customers
Also, be FB compliant! So...
- no clickbait headlines
- no misleading headlines/claims
- no specifically addressing the reader (avoid "you")
- no "trigger words"
- no income results or claims
I know there is a lot of info here and you'll probably encounter additional questions, but I hope this helps you get started
My name is Jeff by the way and I do digital marketing/paid advertising - feel free to reach out and I will try to get back to you!
Best of luck to you!
here many way to increase your marketing strategies .
like you can use
paid marketing, search engine optimization, google ad word, Facebook advertisement, Instagram feeds.
I completely understand your limited budget for Marketing purposes as this is the case for most new dropshipping business owners.
A practical advice I could give you is to spend this budget on testing products and audiences only through using Facebook ads.
For example, decide the first product you want to drive traffic to, then build a Facebook campaign with conversion/purchase optimization event and then create like 5-10 ad-sets with 5$/day each.
Once your Marketing budget will be spent, you'll have some data to decide if you keep or not advertising this product or moving to another one.
It will take more time to find something that's selling well, but it can certainly be done even with this amount of money.
Key takeaway, is to focus all your efforts and budget on one channel.
Sorry to see you disappointed @Globetrotter1 but yes this is the nature of online marketing.
It is very competitive, all brands are fighting for users' attention and projections are that it will become even more competitive the upcoming years.
So, from one side it is good that you are aware about your lack of knowledge on Social Media Marketing on the other hand I'd say you're wrong not giving more effort to understand and utilize them.
Leaving you with this: 53% of all retail sales will be made online in like 3-4 years from now. I don't feel is a good strategy to dismiss this channel.
Best of luck to all your new business endeavours!
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