Apologies for the long post!
We have a new drop shipping niche store that has been online for about 3 months now. We have been tweaking the site, fixing product entries, adjusting prices, setting weights to be as accurate as possible, doing cosmetic changes etc. We are just about ready to start some kind of marketing program and wonder if some of you might share what you have done that has been successful in any way.
I will give a bit of background -- I am familiar with web site design and have build a number of sites over the last 10 years or so. I have a background in wholesale in a brick and mortar environment for about 40 years, so I am not unfamiliar with how this is "supposed" to work and am capable of various tasks that would get this to work efficiently. What I would like is some feedback on what are some of the better ways to drive visitors to our store. Just starting out we have a VERY limited budget so this is what we are thinking:
So, while it might seem that we are being cheap, we have a limited budget and want to get the most bang for the buck with the best potential for good return. We know that there are no guarantees and that we will have to try a few variations, or combination of things. to see what works. Just like the stock market, we need to get the most information about where to put our money that can give us the most informed return on the investment.
It would just be helpful if some of you that have had varying degrees of success, or failure for that matter, would be so kind as to give us some ideas and insights about what has worked or not worked that you have tried.
Thanks in advance!
The Globetrotters Outfitter
Please note that you can use Google Ads, Google does not allow for drop shippers to advertise on Google Shopping. Only if you have the products in your warehouse is it allowed.
You can read more on unavailable promotions in this link: https://support.google.com/merchants/answer/6150127?hl=en&ref_topic=2701536
Hope this helps.
You can use Google Shopping for a drop ship site as we know many who do it right now. However, $200 is a low monthly budget and it's not even worth trying to run ads on that budget. You would be better to look at PR, SEO and maybe even influnencer promo to drive sales in your early days. Looking at your store, you are going to need to put in more work as it's not going to meet the minimum standard people expect when they show online. Your product images being one big area that needs work.
I want to emphasize that being able to advertise on Google Shopping does not mean you have followed Google's Policy.
My replies are always intended to educate and to avoid policy violations. I do a disservice by advicing merchants knowingly going down a path of policy violations as the ramifications can be severe as in lifetime suspension. Not only that, advicing merchants to advertise on Google Shopping by allowing them to spend there hard earned money on setting everything up, to paying for advertising to only be suspended when caught by Google's review team.
The policy clearly states: Promoting products that are not stocked, promoting a deal that is no longer active, call-to-action in promotion that isn't easily achievable from the landing page
Products that are not stocked in your warehouse, cannot be advertised.
I see lots of videos explaining how to advertise on Google Shopping, but noone, seems to care or understand Google's policies.
With all my clients, I always advise to follow policies, this allows them to grow there business in the correct way without the fear of losing everything in one day.
Hope this helps.
I think with a budget of 200 usd / month, it will be very difficult to compete with other competitors. Why don't you choose the way Seo, PR this way low cost but effective compared to your limited budget
Looking at your store, you will need to put in more work because it will not meet the minimum standards that people expect when they display online.
I've had the most bang for my advertising dollars with Google Adwords since you can highly target your ads. I run a wholesale company so I've found Google to be effective; however, we've also see some success with Facebook at driving traffic, but have not had a high rate of conversions.
Owner at Hotel Bath Items