Hi, Deanna!
I’m Melissa, a Shopify Guru. Thanks for reaching out. The title tag can be set for pages, products, collections, and blog posts using the Shopify admin. Each title should be unique. You can access the Page title for a collection by going to Products > Collections > Choose the collection you would like to amend. Then once in the collection page if you scroll down to the end you will see something like this screenshot here. This is where you can edit the description and set it all up for SEO.
Some things to note when editing the SEO and Page titles:
- Keywords: include your most important target keywords in your page title near the beginning (That would be the blue text at the top) Also, you will only have 70 characters as it is the maximum number of characters that most search engines will display
- Branding: if you want to include your store's name, it's a good idea to do it at the end of the title
- Readability: potential customers won’t click an unclear title or a jumble of keywords, so make sure your title tag is readable. And also that the description gives the customer an insight into what they will be clicking into.
Hope this information helps! You can reach out to the Guru team https://help.shopify.com/questions if you have any questions.
Have a great day!
Melissa | Shopify Guru
