what is better? prestige pricing or decimal pricing?

7 0 1

if we put $14.98  is more better than we put $15 at pricing? and why?

Shopify Expert
1323 118 342

This will depend on the site, branding, messaging, person's opinion, etc.


There are studies arguing for both, but you won't know the true answer for your site until you A/B test them.


My opinion: even numbers give a more premium / boutique feel, while decimal pricing gives a feeling of being on sale.


To get the best data, you'll want to try both.


On a basic level, with Shopify I like to test one variation for 24 hours, then the next variation for 24 hours, run it for a couple weeks (depending on traffic level), then compare the results of each. If you need help with A/B testing let me know.



Founder of Speed Boostr (Shopify optimization experts, theme customization, custom app development).
Creator of Shopify Analyzer (first performance analysis tool for Shopify sites, free for the Shopify community).
Creator of Order Automator (auto tag orders and customers + auto fulfillment + more automations).
More apps: Theme Scientist (A/B testing), Tip Jar (add a tip button), File Optimizer (optimize CSS, JS, Liquid).
Not applicable
1815 0 0
From my experience with working with mqny clients. Regular Prices without decimals seem to attract more customers.

I find that with the price of decimal, suppliers hit the right psychology customers like cheap prices but buy quality goods. This is also an effective and widely used way of selling in many countries