0% Conversion Rate - A Lot Of £ Invested

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New Member
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I have been running my store for about a week now, I've got Instagram, Facebook & Google Adverts all running. Bringing me about 100/200 people a day at most. But I still haven't got my first sale. Please give me some feedback, I'm keen to improve.

 

https://directdogsupplies.co.uk/

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Shopify Partner
1827 116 279

Dear brzzc,

 

Congratulations for your store!

 

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

  • Improve your her banner with CTA
  • Add social profile at footer
  • Use form at contact us page
  • Create Collection pages and Add Promotional banner on collection page. Example of Good Collection Page
  • Add Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page
  • Do Proper integration of Google Analytics, Facebook store, instagram store, google search console - These features will help you track and analyze how customers interact with your store
  • Do Cart Page Modification : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
  • Have a clear header bar to help users locate the products they're looking for. Example of Good Header
  • Improve Over All Text , Font , Paragraph , Alignment , Spacing , Padding etc to make it more elegant - Make your store well-organized, neat and visually appealing and add to the user experience.
  • Add Custom Slider with Call to Action
  • Add Trust Badge
  • Highlight your USP
  • Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
  • Add Featured / Bestseller products at home page - Engage your customers by letting them know the bestseller products on your store.
  • Add Testimonials at homepage
  • Do on page SEO and Index all your products at Google
Best Regards
MS Web Designer | MS Web International | Task4Store
Contact Us: https://www.task4store.com/pages/contact-us OR task4store@mswebdesigner.com
9.9/10 Customer Rating | 1000+ Happy Clients | 100% Satisfaction Or Money Back Guarantee
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Shopify Partner
309 34 102

 

Hi @brzzc

Saw your store and here're my suggestions:

- See the picture below, too many texts stick together, split it out if you can

ConveyLego0612_0-1598340675387.png

- Your store sells products for dogs but I've not seen any dog images. This is a big drawback I suppose. 

- The gallery at the end of the homepage would be a good way to show products while still having beautiful photos. You can try the app called Shoppable Instagram Gallery, I'm using this app now. It helps you connect your Shopify to Insta and post Insta images on your store. You can also tag your products on thóe photos.  However, you must create your Instagram account first. 

- It would be great if you add some popups showing your promotions or sale events.

Hope it helps

Thank you, 

 

 

Member of AllFetch - eCommerce Order Fulfillment Service.
We offer many solutions to help store owners grow their Shopify businesses.

If my answer is helpful, click Like and Mark it as an Accepted Solution to let me know!
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Hey, 

I agree with the other posters here to fix some of those issues. But right now we can only point out things we see.

I would definitely do fixes to make your site look like something straight out of a drop shipping store. People don't want to buy products from a store that looks like they get their inventory from China; they have Amazon for that.

There's a lot of the process we can't see.

My advice is to start tracking your data and then make the changes and see if it impacts your metrics. You need to look at it from different perspectives not just conversion rate, but bounce rate, time on page, cart abandonment rate, and product detail view rate at the minimum to understand what can be improved. We also do video replays, so you will be able to collect replay videos of your customers, journey through your website to know who, why, where your customers are dropping off. Time to stop doing guess work.

If you would like, I can provide a free analytics consultation which involves:

  • getting you started on tracking data
  • taking a deep dive into your data: look at where your traffic comes from, what they do on site, why they might be dropping off
  • identifying metrics and areas that could cause issues
  • working together to see what we can improve to bring up that conversion rate
  • at the end of the day you know your market the best, but I can help to provide key insights and a second opinion on what could be improved

If you are interested just send me your email in a private message and we can work together more efficiently via email. 

If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.

Cheers

ui-gab
https://www.uiavenue.ca
We specialize in data analytics. If I've helped you today, please give our give our app a try (15-day free trial) https://apps.shopify.com/ui-ave-analytics and maybe write a good review.
Send me a message if you want a free data analysis consultation.
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Shopify Partner
566 11 156

Hi @ui-gab !

Welcome to Shopify and I wish you good luck!

  1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
  2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
  3. Social proof - an incredibly powerful sales and lead generation tool. 
  4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
  5. I could not find About us page
  6. If your website is credible, you’ll be able to generate more site traffic.

    One of the best ways to gain credibility is to leverage your relationships with influencers. You can approach this tactic in many different ways.

    If you have the means, you can use celebrities to promote your brand.

    That’s because these people are already known and trusted. Working with a celebrity shows your brand is legitimate. The problem is it’s obvious to consumers these celebrities are getting paid to pitch your products or services. As an alternative solution, you can use micro-influencers. One of the top reasons why I’m an advocate for using micro-influencers is because they have high engagement rates with their followers.

  7. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
  8. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
  9. Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.
  10. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
  11. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
  12. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa. 

  13. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
  14. The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad? 

    Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
  15. Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance. 

    Hopefully, I managed to help you. If so, please let me know by liking this post.

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Login + more

Increase conversions with ease here
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Shopify Partner
216 17 83

Hey @brzzc,

Here are some quick pointers for increased sales.

1. One of your primary focuses must be to make the homepage easy for people to enter and navigate your store, have visually engaging images, a clear value proposition, and calls visitors to action. Right now, as soon as I entered the store, I felt not at all engaging. Mainly

  • Add an appealing but simple “Above the fold” web design banner (right now it seems like a backdrop, not good)
  • Clear value proposition + direct call-to-action within the banner

2. Show off the products: People tend to rely on engaging visuals to help drive their purchases. Since online buyers do not have the option to experience your products in-person, it's important to draw them in with great product photos, and right now your images on your homepage and catalog are of low-res and small. More on visual cues that can help make your store a better shopping experience can be read here.

3. Build confidence by using social proof: Social proof comes in many forms. They can be reviews, trust badges, customer testimonials, videos, ratings, etc. Customers are more likely to trust you when you have social proofs that establish you’re a reputable brand other people are already buying from.
------> Reviews: Get more reviews in your products, this is for shoppers to gain some confidence in buying from your store. To know more about how to ask for reviews politely, you can read it here.

4. Adding product stickers/trust badges can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. (For example, Amazon adds social proof by adding badges like "Amazon's choice" and according to reports, they get an increased conversion rate of 25%.) Also having graphic and personalized stickers on products will help grab the attention of customers easily and nudge them to purchase. (I have added images as reference. If you do like it, then check out more sticker packs here - it's free)

Screenshot 2020-08-26 at 8.59.20 PM.pngScreenshot 2020-08-26 at 8.58.53 PM.png

Hope this helps

ModeMagic
Featured on Shopify Staff Picks
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Thank you for your feedback, and everyone else!

 

I have now made my first step by changing from the default theme to a premium one. I will now take on board the other steps.

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