The newsletter needs to be shifted to the right of the footer. Some other points to be mentioned are as follows:
Hope visitors are soon converted to customers through store improvement.
Your store looks great, and I love the up-to-date Valentine's Day promo. Your watches have very attractive prices, so it's a case of getting them in front of the right audience. Keep working on the relevant traffic - it's a competitive niche, but people still buy watches!
Also, keep an eye on small details - the product page mentions there are only 28 items left in stock, however the countdown below shows the time left:
As this item was not on sale, it's confusing as to what the countdown relates to.
Make sure to keep your promos consistent and avoid confusion - people want to feel you offer genuine deals to act on them, so it's worth keeping eye on that.
I would recommend scaling up your Facebook ads to get a greater number of people to your store. Currently, you don't have the traffic numbers needed to make sales. With a 2% conversion rate (a good goal for a brand new store), you'll need 100 people to your site to get 2 sales.
If you've made it to a higher number of traffic and still don't have sales, then I would examine your targeting on your Facebook ads. Are you targeting the right audience? If you are just targeting watch enthusiasts, then you are probably mismatching your audience, as true watch enthusiasts are probably looking for more luxury items. I would target people in lower income brackets, who are interested in fashion, as these people would be more likely to convert on your site.
You may also want to place a test order to ensure that nothing is wrong with your checkout flow. That could be preventing sales from going through.
If you're looking to market with influencers, then you should try Carro. Carro is the free app that lets you discover influencers who already love your brand. If you're a new brand, you can also install it so that you are alerted whenever an influencer interacts with your store!
My Pleasure! Happy to help you.
Your website is quite professional and pretty! You put a lot of effort into making it, right :)
I would like to give you 3 suggestions to help your store increase conversion rates and get more sales.
1. Make sure you have a great landing page
When customers click on the Face ads, what is the page that they are redirected to?
You should create landing pages such as Hot Deals for Holiday, etc to land potential customers to.
2. Include Collection hyperlinks into the Navigation on the header. Look at this image for detail:
3. Check your page loading speed in Google Page Speed Insight and get the improvement suggestion.
I hope that 3 feedbacks above will be helpful for your online business!