I have spent around $1,500 in very targeted ads, testing various audiences & locations. Tons of store traffic but zero sales. Total of 15,000+ visits to one store and about 10K on the other. I spent a ton of time developing the store, so I think it looks pretty good and is simple to navigate.
Any ideas that I may be overlooking?
You have the same problem every store posts in here does. Don't make your store look like a drop ship site. Actually spend time figuring out your brand and design POV. Plus make sure you send the right traffic to your store. We have a client in the same space as you and they have growing each mont. Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic for your store. Not all traffic is created equal.
Hello @MayflowerBeard ,
I just had a look at your store, your store looks great. I have a few suggestions for you hope they might help you.
I hope our feedback helps you.
Your store looks good have to say. And yes, you always have what to improve, like in previous comment, but not from that point. I have practically the same situation and what I've learned is that I'm simply not an advertising specialist, because some of stores are feeling good with some kind of search or fb ads. Now I'm thinking about using https://asapmate.com and their Ads management, but I will see after 1 month of test. The only one way I really trust is a split tests... It's always depends of your budget, but I hope after couple months of trying different traffic sources I will figure out how to convert to sales. For now in my list:
facebook ads (and instagram)
Will see, will see..