Hey there, @TarunGoutham!
It’s always frustrating when you get traffic but no sales. My colleague recently covered this issue in a Website Analysis video, if you want to take a look: https://youtu.be/ssmhY8OlJfg
Back to you - let’s see what we can do!
First thing: You have a lot of animations here that are distracting. Within the first few seconds of landing on your site, a Best Sellers tab launches at the bottom, and the product animates in the header image. That, combined with your overwhelming amount of information at the top of your page make it a very frustrating first experience:
Jumping into the homepage:
Let’s talk about your footer.
For reference, I’m looking at hand sanitizers and disinfectants.
For reference, I’m looking at the Sattva Hand Sanitizer Liquid Push Pump 1000ml.
You need to give yourself kudos for putting so much work into the store, and now you need to find ways to make it even better. Visitor behavior will show you exactly what your visitors experience and what’s stopping them from converting. Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps - good luck!
Cheers - Danny
This is an accepted solution.
Hi @TarunGoutham welcome to Shopify community
Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share,
1. In your homepage, I would suggest highlighting a few more collections (Featured Product, Best Seller, and New Arrivals) and keeping some testimonials as social proof as well. Keep in mind that the homepage should be engaging customers, but also not too cluttered which might make your customers bounce off.
2. I recommend you to strengthen your social activity on Facebook and Instagram by posting on regularly and connecting with similar communities as this will increase awareness and publicity of your website and help in having more traffic. Also getting a social media influencer to promote your merch is also a good way to get high traffic to your store.
3. Send abandoned cart emails: If you have lots of traffic and little sales due to abandoned carts so you can get lost revenue using abandonment email campaigns. There are many Automated tools for abandoned carts. They can help you increase sales and re-engage visitors to your site who have left. You can also send promotional emails to your subscriber's list.
4. Adding product stickers/trust badges can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. Also having graphic and personalized stickers on products will help grab attention of customers easily and nudge them to purchase.
I hope this helps!