Me and my partner have had a home decor site for a month now, adore our site, its products and the theme etc. We have around 200 visitors a day but we have not had our first sale yet. We have a Facebook, Instagram and our Shopify site, all which we are consistently active on and have Ads for Facebook and Instagram.
Does anyone have any advice on what we could be going wrong or what we could improve on?
Thank you in a advance!
Great looking website and you have strong branding. I love the sliding images on the homepage, they create an instant connection. Consider changing the template colors slightly, as some of the elements appear very pale, like the 'Shop now' buttons in the sliders:
The white button almost disappears against the white background, and it's an important part, as it prompts people to click and browse your products. Make it stand out more [with full button and contrasting color] can help you improve your conversion rate.
Similarly, other elements also will benefit with stronger color buttons, like the newsletter sign up form:
and the promo image on the homepage:
I absolutely love the rest of your website - the selection of products, the featured items on your homepage, and the product image swatches on the hover, very fun :)
Hope you found this helpful, if so please click "like" below to let me know :)
Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store. Here are some ways to make the store better:
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
In order to not my other post to long, I thought I would do another one on marketing. We recommend our ecommerce clients start off on Google Shopping as you can target people based on what they are searching for. This means it's easier to get sales faster. You will need a Google Merchant Center and a Google Ads Account to run Google Shopping campaigns. Then for Facebook we setup them with a Dynamic Product Ads campaign on Facebook.
Google Merchant Center
This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.
Google Ads (AdWords) Account
This is where you run and manage your Google Shopping campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account. Also, you can link your Google Ads account with your Google Analytics account... this helps make sure data is shared between them. Hopefully you have setup your Google Analytics account already. Make sure your bids are not to high and you have a good account structure.
Facebook Ad Account
If you have not, you should Setup your Facebook Catalog. That way you can run Dynamic Product Ads (DPA), which is remarketing/retargeting on Facebook and Instagram. When someone comes to your site and does not buy... you can show them an ad later on Facebook and Instagram. The DPA campaigns are always the best return on ad spend for our clients. It's good to start with site visitors or people who have added something to their cart/started checkout but have not bought anything.
Once you have that setup. You can see what is working and what is not working and grow the business. The above assumes you have setup your Facebook pixel and your have a Google Ads Conversion tag setup for your site too. That way you can track your sales. Hope you found this helpful, if so please click "like" below to let me know