I have spent $140 on ads so far through Facebook ads, I've got over 1000 visitors, 30 add to cart, 20 checkouts but no sales. I can't get my head around why 20 people would press checkout but not follow through.
I have already tested and managed to purchase something off my own site. Could it be the price, I'm selling authentic daniel wellington watches and am giving a hefty discount. Im not sure if the price is too low where people think it may be fake, or too high that they won't buy it. Perhaps someone out there could provide some feedback. Would greatly appreciate it. Thanks!
A couple of things that come to mind without going through your check out process:
The watches are also priced higher than an impulse buy, so it may take people some time to pull the trigger. Consider running some retargeting ads and abandoned cart emails to remind people to come back. Hope this helps!
Your site have a nice design and branding. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
There is not a lot I would change with your store. The issue simple could be that maybe you are not getting the right traffic for your store. Not all traffic is created equal. Hope you found this helpful, if so please click "like" below to let me know.