1k traffic and 0 order, I need help...

atsilawind
New Member
1 0 0

So I've driven a lot of traffic to my new store and run ads on pinterest, still no orders  

What am I doing wrong?

https://bestyogawear.com/

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NikkiElizDeMere
Excursionist
66 6 29

Hi @atsilawind!

Beautiful store!

A few thoughts / recommendations:

Traffic

  • Is the traffic "qualified" traffic? (Target audience, etc.)
    • What are the insights from Google Analytics and Google Search Console?

Home page

  • Fantastic splash photos!

  • Add a unique value proposition above the fold. A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. 

    It’s also the #1 thing that determines whether people will bother reading more about your product or hit the back button. On your site, your value proposition is the main thing you need to test—if you get it right, it will be a huge boost.

  • Update the copy about the brand so that it truly resonates with potential customers. When I read this copy, I'm immediately questioning the authenticity of the store because of the claim of being "the world's leading expert" when I haven't heard of the brand before.
  • Instead of making these bold claims without supporting them with data or social proof, incorporate "storyhacking."
    • 11 storytelling elements to get people hooked on your copy:
      • Element #1: A relatable protagonist/hero (your target customer)
      • Element #2: A world (the emotional motivators)
      • Element #3: A call to adventure (goal or problem to solve)
      • Element #4: The stakes/refusal of the call (nightmare scenario)
      • Element #5: A helper (your brand)
      • Element #6: A magical item (your offer)
      • Element #7: Crossing the first threshold (CTA)
      • Element #8: The belly of the whale (onboarding/lead nurturing)
      • Element #9: Road of trials (split-testing)
      • Element #10 The happily ever after (future pacing)
      • Element #11 The return (testimonials & brand advocacy)
  • I didn't notice the shop now button (i.e. the main call to action) because it's all the way on the left side of the screen. When users land on your site, their eye path starts from the upper-left corner and moves down and right from there (more on that here).

  • Consider offering free shipping on all products and just work shipping into product pricing. In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high. (More on that here.)

Product pages

  • Gather and share more social proof in the form of product video reviews to supplement photos and written reviews.

About us

  • Update the About Us page to include storytelling as well. Be sure to ensure that the copy on the page is unique from the home page but still communicates the same vision.

Social media

  • If you haven't: create a unique hashtag and encourage customers to use it and tag your store on Instagram, etc.

SEO

  • Ensure that your website meets the standards on Google Search Central.
  • For on-page SEO, add original, creative content to your home page and product pages.
  • For off-page SEO, get backlinks via co-marketing campaigns, blogging, communities, social media.
CMO @ Reeview.app. Reeview automatically finds, collects and displays authentic, user-generated product video reviews for Shopify stores. Using A.I. to manage user-generated videos at scale and beautiful video widgets placed directly where purchase decisions are made, Reeview increases conversions, shopper engagement and customer lifetime value.
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Dear @atsilawind 

Hope the following suggestions will help you

  • Add social proof at home page and landing page for Ads
  • Reduce the space and keep search icon with cart icon at header
  • Add Custom Slider(Hero banners) with Call to Action
  • Collection page layout needs to improve

  • Product page layout needs to improve

Best Regards
MS Web Designer| MS Web International | Task4Store
Contact Us: https://www.task4store.com/pages/contact-us OR task4store@mswebdesigner.com
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Tuecus
Shopify Partner
2098 49 275

Hello,

I just had look into your website. I observed few points on your store, I hope those helps for you.

-> You have less niche. If you want to increase your list try shopify app.
-> I see one of your item in view page, item contains only specifications you can add the description of items, An elegantly composed item description clarifies the advantages of the item and persuades the customer that they need the item as well as need it. Your item description is the one you need to catch their eye to in light of the fact that it can without much of a stretch pull in them and influence them to put in a request.
-> You can add the item reviews under product page, Item reviews can help give customers that additional propel they have to confide in your online shop and finish their buy. I would suggest including item reviews too, as reviews for customers to share their positive experience thus different customers can see the reviews and be influenced to purchase.
-> You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.
-> You can Add blog page, Blog initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions and It is a huge opportunity to increase your company's visibility.

Further, if you like to implement customer engagement in your store I suggest you to install our Shopify app Tuecus. It helps for you Increasing of sales. And it gives you Attractive Customer Dashboard and Raises The Store Revenue.

Thanks,
team Tuecus.

Apps Developer Team |@Tuecus-Customer Dashboard
@Aliexpress Dropshipping & More
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AiTrillion
Shopify Partner
2994 172 547

Hello @atsilawind, I hope you are doing well! This is AiTrillion- an All-in-one Marketing Platform on Shopify. I would love to share my thoughts for your store based on 9 years of experience with Shopify for over 1000's active Shopify merchants and hope that my sharing will help you improve your store performance. Here are few suggestions:

- Add a review carousel on the homepage.  It helps in building trust with other visitors.

- For getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. For some reason unknown to you, they leave without making a purchase but with email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale.

- Make sure to enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.

- To reduce the bounce rate you need to make your store engaging. Add customer engagement tools like a loyalty rewards program, web push notifications, and others. If a customer leaves your store, send them a price drop alert notification with the help of a web push notification. Web push notification helps to bring back customers to your store and helps in reducing the bounce rate. You can send updates and abandoned cart push notifications to bring customers to your store.

 

Moreover, what helps you more is to use marketing automation tools that will help in better customer engagement automation. You must set up proper email marketing campaigns, loyalty reward programs, web push notifications, or affiliate programs to increase engagement, to implement this you can install AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.

Hope this Helps! 

Sachin D | Shopify Growth Expert @ AiTrillion

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