2 months, no sales, no ad to cart, what shall I do?

[fbibi4]

Hi guys, as the title suggests i have been working hard on my store so it looks professional and trustworthy. I have spent hundreds of dollars on Facebook ads and Instagram collaborations but i haven't had a singe person ad to cart. What am I doing wrong? I've linked my website below, any tips, tricks or even suggestions would be much appreciated.

https://www.kitchengadgetry.co.uk/

[arosy]

Hi there, 

I had a look at your Website. It's really awesome. You did a great job. Can I have your IG and FB address? I can't find it on your site. 

I'm working on my site. I have not launched it yet so I can not give any experience. I commented here, just wanna say GOOD LUCK. I WISH YOU THE BEST. KEEP GOING

[fbibi4]

Thank you for your kind words. I have now linked my Facebook and Instagram account. Its right at the bottom.

[Zag4242]

Store looks great, but only thing I can think of is that it seems a bit disingenuous that every single product in the store seems to have a reduced price.

To me, this says you are just dramatically up-charging customers, then doing a fake sale to make it seem like they're getting a good price. 

[fbibi4]

Thank you, point noted. I'll take down most of the sale signs.

[TungDao]

Store looks great, so that must mean the problem is your marketing (oh btw, consider adding a favicon, lots of people forget that).

I don't see your ads or marketing funnel so can't really make any meaningful comment here, good luck though. 

[Growave]

Hi @fbibi4 !

Welcome to Shopify and I wish you good luck!

1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
3. Social proof - an incredibly powerful sales and lead generation tool. 
4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
5. Add a favicon
6. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
7. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
8.  Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.
9. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.

10. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa. 

11. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
12. The items in your store are something that every person will need in their lives. Therefore, I recommend using a Referral program by Growave to give your customers an opportunity of sharing your products with friends and getting rewarded for that.

13. For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try  Growave.

    We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc. 

    There is a free plan available.

     Hopefully, I managed to help you. If so, please let me know by liking this post.

[Ali-92]

Hi @fbibi4 

Your store looks really great. It's pretty neat and professional. It's a surprise that you haven't got a single sale yet, however, I believe that the problem lies with the pricing and lack of incentives. I don't think so you need to spend much on the ads until you fetch some orders. I would recommend you to try a free version of Wheelify to deliver the discounts to your visitors. This will help you in converting your visitors into sales. Once you get a sale, integrate a social proof mechanism to your store so goodwill starts to create. In that way, every time a visitor will come to your store will get a notification of a sale from any of your recent customers. Try to create a sense of urgency for your store's traffic like limited time offers, stock countdowns. If you are facing Cart Abandonment issue, integrate any of the email marketing mechanism as well so that you can send customized offers to your cart abandoners.