The logo is clearly visible on all pages except the homepage and the product price is not written below each product. It is only visible when we place the cursor on the desired product. Some other keen observations regarding your store are as follows:
Hope your store gets improved and starts generating huge amount of sales very soon.
I have just visited your website. Overall, it is quite beautiful and professional. I would like to give you some feedback to make it better:
1. Improve your page loading time
Your page loading speed is quite low on both mobile and laptop. You can check it via Google Page Speed Insights and find improvement suggestions. Actually, your website visitors can quickly leave your website if they have to wait a long for page loading.
- Add the Testimonial section to build the trust of customers. In fact, product reviews from others have a big impact on the buying decisions of customers.
- Use more images/videos or sections to show what makes them different from other merchants and why people should buy your products. Currently, your home only shows your products. I think that you need to have more engagement with your website visitors before convincing them to buy your products.
3. Analyze your website visitors
If you are running ads for website traffic, you need to make sure that your ads target the right people. I mean you need to ensure that your website visitors are your targeted customers who are highly interested in your products.
I hope these suggestions can help you to improve your website and improve your conversion rates <3
I don't think there is anything "wrong" with your page. Since it is more of an aspirational purchase, you might just want to spend more time working on retargeting visitors to your site.
When you run your ad are you linking directly to the product page or are you sending them to your home page? It might be that you need to work on your imagery and include more "lifestyle" photos rather than straight product shots. Also, one thing I'd suggest is to include different variants (colors, fabrics, etc). I actually quite like the paracord strap but would probably want it in black. Not sure if that's available for you but just a suggestion.
I noticed you offer Free Shipping... Anything else? Try including some more incentives in the form of discounts or "buy x get y free" type deals and showcase those in your banner or page section.
Also, are you seeing a lot of abandon carts? If so you might want to take advantage of Shopify’s abandon cart email. One thing we’ve found to be successful is to include your active discounts within your abandon cart email. For example, let’s say you’re offering 15% off for Halloween... try adding the discount to the abandon cart email but also add a really cool, really spooky Halloween design! Anything you can do to 1) offer incentive and 2) delight the hell out of them will be your best bet. This will help drive customers back to their cart and hopefully make a purchase. If you’re interested in learning a bit more on how I run promotions, check out our blog, we recently wrote an article on running simple Shopify promotions.
Alex Daro | Founder/Developer @ newclick.io
|2 hours ago|
|3 hours ago|