200+ Sessions per day. But no any Sales.

[Kasun550]

i made a really cool video and promoted with some influencers and got people's attention I got like 200+ visits and today another 88 but no sales, no one had active carts. I'm kinda frustrated but I would love to hear your opinions guys.

this is my store: https://www.unitro.store

please tell me what I need to fix and that kind of stuff, it will really help me.

[neha-sparq]

Hey Unitro.Store,
"Influencer Marketing is a hybrid of both old and new marketing tools".Creating videos is a wonderful idea used here. But, something is missing ie "Store Optimization", without which no influencer would be able to promote your brand successfully. Remember below-listed ideas for the same:

• Including"Free shipping offers" using a "bold unique header template" and a "catchy tag-line" like "Last chance! Get Free Shipping on selected locations, Hurry! Offer valid only till 1 May 2020" as a part of your store header can encourage people to take you up on the offer.
• Promote your free shipping offers with progressive messages and a cart goal and motivate your customers to increase cart values and boost sales using Free Shipping Bar by Hextom.
• If you want your site to be identified better then, adding a "favicon" is the recommended solution.
• "Login" account is an efficient solution for information security and it helps in keeping a track of your order details as well.
• "Twitter being a powerful tool for most of the ecommerce store owners", should be added alongwith "Linked in" to the site footer.
• Site legitimacy can be increased by adding "Trust Badges" near the site footer.
• You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
• Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
• Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with the search are high intent users and their conversion rate is higher than normal users.
  Check out the features live here. 
  You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Wishing you all the luck for the success waiting ahead.

Neha :)

[MS-WEB-DESIGNER]

Dear Kasun550,

Congratulation for your store.

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

Header/Footer -

Customize your header and footer with specific functionalities. Your header should offer a smart toggle search bar where people can type in the products they’re looking for as well as go for sticky header. Example of Good Header

Home Page -

A lot can be done to your homepage to make it more informative & attractive. Add prompt CTA buttons with a hero banner that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. Example of Nice Home page

Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows and make your homepage SEO friendly to increase your site traffic and conversions. 

Collection Page -

Your customer views this page to have an in-depth view of the products and services you offer. 

Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views. announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc. Example of Good Collection Page

Product Page -

Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button. Example of Ideal Product Page

I’d suggest you to try our all-in-one app, Cart2Sale  that also includes the Sticky Cart feature where your customers can easily see the total number of items in their cart right on the product page. This improves user experience as they don’t have to go back and forth from the product to the cart page and vice versa.

Cart Page -

Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more. 

This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store. 

Integrations on your store -

How do you plan to monitor your site performance and track conversions? 

Simply set up and integrate Google Analytics and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks  on Google. 

Besides these tracking methods, make sure the following is included on your store:

1. Include live chat option that is visible on every page of your store to keep your customers happy and retain them. 
2. Provide more payment option.
3. There needs to be a strong colour coordination among all the colours used on your store. Try to use the same or similar colours used in your logo throughout your store and in the social media business page banner or cover picture you create.
4. Overall Font, Color, Spacing, Alignment need to adjust
5. Trust badges should be on the home page like 100% Authentic products, Easy return, etc
6. Do some basic SEO
7. Go for Google shopping ads and Facebook Ads
8. Your store need makeover

If you need help please contact us at https://www.task4store.com/pages/contact-us

[Rockpapercopy]

Hi there! Maggie, Shopify Expert here :) 

Very impressive looking store and the prices are very attractive!

Product page - your titles are SEO friendly, which is excellent; consider also writing unique and more detailed product descriptions for each item. Make sure to really sell it to the visitor and help them visualize the benefits and the design. Great, enticing product descriptions can significantly help you boost your sales.

Focus on the benefits when writing product descriptions, and not on product features. Make sure to really sell it to the visitor and help them visualize the benefits of owning each product. This short video explains how storytelling can help you sell more.

Here are a few guides that might help:

• How to SEO optimize your Shopify store [42 point checklist]: https://www.rockpapercopy.com/shopify-seo-checklist/
• How to drive more free traffic to your website: https://youtu.be/2O2y00jRa6U 
• Write product descriptions that sell: https://www.rockpapercopy.com/storytelling-in-product-descriptions/
• No #1 reason your store is not converting: https://youtu.be/mV2kCrtVLkc 

Looking for a more detailed critique? Reserve your free website audit here: https://www.rockpapercopy.com/audit/ 

Best regards,

Maggie

Shopify Expert | Ecommerce SEO Wizard

[samh987]

Try this app (Instant CTA), it places a sticky CTA throughout the store pages that gives some direction to customers to visit a product page and make a purchase.

https://apps.shopify.com/highlight-featured-product

[Kasun550]