Hi everyone, it's my first post!
I have started a shop ( www.dragaia.com ) on Shopify, on 1 of July this year. So far I have only made a single sale and that was through a friends network, and aside from that I only managed to send 2 sample packs for Instagram influencers and have them delivered. I have had 1200 or so visits, most of it via facebook/instagram ad tests.
Most of my traffic came from Poland, probably because I am a native Polish and advertised also for that market.
4 days ago I had a spike of 150 non-ad traffic, almost all of it came from Germany, with 8 visits split between United Kingdom, USA and China. Still no sales.
- I am selling items in € Euro, as I mainly target the European market. I wonder if that is one of the issues.
- I believe that I have a decent website. I am not sure what I should change as I am not objective on that.
- I consider adding translation of the website into Polish, and later possibly German, French and Spanish.
- I would like to expand to the USA. I can ship there, but it is not my main audience. I want to first grow in Europe.
- I am not sure if I have a right markup price. I consider the prices to be more than good for Western European market, and I provide attractive warranties for most of my products, even tho they technically are not applicable for refund policy (consumable beauty products).
[EDIT] I also want to get a camera, import some samples, and do the photos myself, but I need some time for that. [/EDIT]
I would greatly appreciate any feedback on the page.
Please, have a look, feel how the page works, and tell me what do you think is good and should be left, and what is bad and should be improved, changed or removed.
Right now I can only point out things I see, but it literally could be anything and it doesn't necessarily have to be with the design of your website.
I like the products and website. In fact, it seems fast and I went through the purchase steps, without buying anything and it works well. However, I did find some improvements. First, I would change the navigation to be horizontal and at the top of the page. It's more intuitive for users that way. Also, when you click on Summer 2020 Collection there are no products. You should add your products to this page or a separate Products page rather than just have them on the Home page. Like you said, taking your own product photos would make a huge difference as it will make your site feel less like a dropshipping store and ultimately build more trust.
My advice is to start tracking your data and then make the changes and see if it impacts your metrics. You need to look at it from different perspectives not just conversion rate, but bounce rate, time on page, cart abandonment rate, and product detail view rate at the minimum to understand what can be improved. We could look at where the traffic comes from and why.
If you would like, I can provide a free analytics consultation which involves:
If you are interested in working with me and getting some consultation just send me your email in a private message and we can work together more efficiently via email.
If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.
Sounds good. I see that you signed up for the app, let me know when and how you want me to reach out to you.
As for the menu, you might have to switch to a different theme, I'm not sure if that one supports this feature.
Welcome to Shopify! I can understand how low sales can be frustrating. Here are a couple of suggestions to help you figure out which changes might have the maximum impact on the conversions -
Do let me know if this is useful for you.
Hope to hear from you soon! Till then, good luck and do stay safe!