I was hoping to get feedback or suggestions that will give me guidance on what to focus on that could be preventing my store from turning visitors to actual sale conversions.
My Shopify store Artinteriordesigns.com has been active for 3 months. I receive some traffic to my store mainly with paid ad promotions via Facebook and Pinterest. My store offers free standard shipping on all purchases. According to my store analytics customers mainly spend no more than 30 seconds viewing my store and most view my home page but dont look at my products.
I watched a few videos made some updates like lowering prices, adding my store catalog to the home page etc.
Clearly I have absolutely no experience I watched videos and tried making a lot of updates but I am not sure what I need to focus on to get sales.
Hello @ARTID ,
I had viewed your website shortly and here are some of my points that I hope useful and you can implement on it easily.
-> You can Add category on navigation bar.
-> You have less niche, You can increase your products list then only visitors are spare more time on your website and may chances to purchase.
-> Testimonials are one of the most important bits of duplicate you can put on your site, landing page, sales letter, or any other kind of marketing communication. The reason for this is they give your audience that one final push to buy your product. You can Add it.
-> I am unable to find social media pages of your website. Have you created? I suggest you can do Social Media Marketing. Social media is commendable as you get to reach a large number of people within seconds of posting an ad, helping you reduce your costs, and making your ads reach out to your potential audience through these social media advertisements. Not only ads you can just regularly post your product images or videos...etc.
Hope this clarifies your concern.
Hope you are doing good. Every thing looks fine ,But for getting good traffic and for attracting customers .I would like to suggest few points. And here are few suggestions.
Social login: I would like to suggest social login page like login with facebook, instagram , google ,linked in and twitter. which helps the customer to login easily .
Place Buy now below products ,which helps customer to buy directly from product without going to product page
Rewards and credits: Start giving dedication focuses to your customers on various credits like joining, subscription, registration, Order credits, Cart Value, Item review, Monthly, Birth day, Referral and many more, making a buy, sharing or following via web-based media mean referral rewards. This will assist you with captivating your customers and hold them. You can compensate your customers to reclaim those focuses. At the point when you will offer focuses to them they will come back again later on to cause a buy to reclaim those focuses. Setup a reward program for giving points and let customers redeem on their next purchase.
Testimonials: Testimonials at bottom of home page to showcase your store’s happy customers ,which will give positive impression about the store .You can make a great impression on your customers by displaying testimonials. When good reviews are shown, your audiences will likely stay longer and take action. You can add them below your product on your home page.
Recently viewed items:
Many customers want to view previous items. If it’s too difficult to view again previous items, they will likely frustrated, and may not purchase anymore. Based on people’s browsing history, you can either remind users of the product they previously viewed or recommend more products similar to those products.
Blog: Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.
Social sharing in home page in footer section : As per promotion, Try add discount on social sharing feature promote your store by your customers. For this, you may consider our app at Tuecus-Customer Account Page it has Free plan too.
-> You can create a videos on your products and these also you can share on social media pages daily, this will helpful for your conversions.
Moreover, if you would like to implement the above customer engagement features in your store I suggest you to install the Tuecus . It will help you to capture visitors coming to your store and will help in getting more conversions.
I hope this is helpful! If you find it useful, leave a like and accept solution to let me know! Best of luck
- Add a call to action button on the banner image.
- Issue with navigation - Make your store easy to navigate. Add a sticky header with a drop-down menu. If your store will be easy to navigate it will help you to reduce the bounce rate.
- Give product recommendations. Add a section of trending, new products on the homepage.
- On the product page, add color names instead of these as shown in the screenshot. Use slider to view product images instead of making customers scroll down.
- Make sure to use email marketing automation to reach your customers. Use triggers and workflows to automatically send messages to consumers after they take a specific action. When they sign up, automatically welcome email and thank you email is sent. This helps you to retarget your customers according to their buying behavior and browsing behavior & helps you to automate your store and eliminate lots of manual work.
- Add Web Push Notifications. They are clickable rich content messages sent to the customer’s device by a website or a web app. It can be delivered to your customer’s device, mobile or desktop, even when he is not on your website. It can be used in retargeting with push notifications including browse abandonment, retargeting users abandoning the shopping cart, activating dormant users with offers, retaining users with personalized content, and more.
To implement the above features/ customer engagement or marketing tools in your store, you can install the all-in-one Shopify app AiTrillion. This will help you to maximize engagement in your store and drive conversions. Bring all your marketing efforts to one place and don't bear the hassle of managing multiple apps in your Shopify store.
P.S- Free plan available. Try AiTrillion for free here.
Sorry to hear your conversions aren't where you had anticipated. I've taken a look through your store and have some feedback for you.
I noticed a lot of things vying for my attention upon landing. I had a a newsletter pop up, and then the Facebook popup to the right. There is also no visible X to your newsletter so that would explain your comment that "According to my store analytics customers mainly spend no more than 30 seconds viewing my store and most view my home page but dont look at my products." When the person first lands we don't want to present them with pop-ups (especially pop ups you cannot get out of). Instead you want to think, okay, what are my top three priorities for this visit? For example, it might be: 1. Make a sale 2. Get a newsletter sign up 3. Have them follow me on social media.
When you are contemplating adding pop-ups to your website, ask yourself, does this help achieve one of these goals or does it distract from one of these goals? The next step is strategically presenting them at the right time, on the right page.
That main banner area is prime real estate for selling. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:
Your logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks. I would highly recommend having a professional logo done up for your store, it’s a worthy investment.
Once your logo is finished, you can match the fonts and colors in your store to your logo. This is going to level up your store even more and make you look very professional.
I’d recommend adding a favicon so that your visitors can find you quickly when they have multiple tabs open in their browser. We did a video on how to upload a favicon that you can watch here:
POWERED BY SHOPIFY
This is completely optional but if you’d like to remove the text “Powered by Shopify” at the bottom, here is how to do it:
You need to add a link to your products in your navigation bar. If a visitor leaves the homepage, there is no way for them to find your product selection without first going back to the homepage.
I noticed you don’t have any social media links listed. Having an active social media presence adds trust to your brand. If there’s nothing about your brand online, it’s a red flag to your visitors. Potential customers are going to research before purchasing and one of the first places they are going to check is social media. Highly recommend getting on social media and adding those links to your Shopify store.
You need to add in an estimated shipping time at checkout. For some people, shipping time can be a deal breaker so they won’t proceed with their purchase without that information.
If you are concerned that displaying longer shipping times will turn people off, I would say that for some it might but long-term, you want happy customers so it's better to say up front, "hey, this could take up to 3-4 weeks to arrive" rather than not giving a shipping time and then getting an email 2 weeks later from an unhappy customer wondering where their package is.
I’d recommend working on your product descriptions. There are way to many options, it not only makes it confusing for the customer but it's also going to add a lot of confusion and room for error during fulfillment. There are things you can add in and change in order to increase conversions. We did a video all about this which you can watch here:
As you know, wall art and wallpaper can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a piece of art or wallpaper in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.
Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery.
I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.
If you cannot find a way to set yourself apart in the market, it is time to move onto different products. What we recommend is selling winning products. A winning product choice should have these qualities:
We did a video that explains how and where to find winning products that you can watch here:
PS: If you decide to give Ecomhunt a try (one of the methods we recommend for finding winning products), here is our affiliate link: https://www.ecomhunt.com?afmc=2tp
Using our affiliate link does not cost you anything extra, it tells Ecomhunt we sent you and we may receive earnings for that referral.
We regularly post a selection of winning products on our YouTube channel, here is our latest one:
If you’d like to see more, consider subscribing.
I think you’d benefit from our free guide “5 Step Fix for High Traffic & No Sales”. In the guide we give tips for a profitable ad strategy, tell you how to generate free traffic, share design tricks to transform your Shopify store into a professional, trustworthy store that customers want to shop at and how/where to find winning products. You can download the free guide here. I’d also like to invite you to join our private Facebook group. We share winning products, dropshipping tips and you can interact with other members of the dropshipping community. Click here to join.
If you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session
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Best of luck!
I hope you are doing well! Have you implemented the suggestions and found the solution?
P.S- Free plan available, install AiTrillion for free here.
Looking forward to your reply!